Q. The customer's lifetime purchases that generate the net present value of future profit streams is called

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Q. The 'total customer benefits' include

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Q. The programs designed for customers which is limited to any affinity group are classified as

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Q. The first step in analysis of customer value is to

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Q. The difference between the customer's evaluation including all the costs incurred and the benefits is called

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Q. The process of building, organizing and using databases of customers to build customer relationship is classified as

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Q. The perceived monetary value of all the benefits which customers expect from a given product because of brand image is called

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Q. The system includes all the experiences while using the market offering is classified as

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Q. The number of customers or potential customers who will help in company's growth is classified as

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Q. Any occasion on which the brand or product is encountered by end customers is called

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Q. The technique which tries to identify real cost of serving an individual customer is called

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Q. Private tag brands, moreover entitled

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Q. NOT single of five phases of buyer choice procedure is

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Q. Marketing of services, as opposite to physical products is

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Q. Determine your brand

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Q. A influential brand has high

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Q. Word "brand" is frequently used as a

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Q. Mainly, chief resource of authority throughout allocation channel is

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Q. Firm buy either wholesale from other firms or directly from manufacturer on agreement or is

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Q. Clearness regarding proportions of brands is clarity in

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