Q. The process of how effectively existing brand equity has leveraged to a new product is considered as

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Q. When the bands are introduced to compete with the competitors thus the brands are classified as

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Q. In BVA, the degree through which the brand is seen different with its perceived leadership and momentum is classified as

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Q. The overall brand discount rate is equal to the sum of

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Q. The number of acquisition and its prospect depends on

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Q. The value of well-known brand is typically half of the firm's

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Q. The number of common and distinctive elements of brand are reflected as

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Q. The customer multiplier include

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Q. The particular brand's equity arises from consumer's response to

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Q. The strategy of using company brand name for every product is referred as

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Q. The regular customers of company's products are rewarded by the designed programs, are classified as

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Q. A persons feeling of pleasure which results in products performance that match expectations is called

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Q. The marketing messages that are based to respect consumer's wishes and willingness is classified as

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Q. The second step in 'customer value analysis' is

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Q. The collection of individual customer comprehensive information which is accessible and actionable is classified as

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Q. The process of managing information about customers to maximize loyalty is said to be

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Q. In the buyer decision process, the percentage of potential customers in a given target market is called

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Q. The aggregate value of customer's base is classified as

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Q. The record which is based on business customer's past purchases, sales price and volumes is classified as

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Q. The whole cluster of benefits when company promises to deliver through its market offering is called

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