Q. The shared values, norms, stories and beliefs characterizing the organization are called

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Q. The structure, policies and corporate culture to change business environment are called

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Q. The last divisional level for firm's planning is

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Q. The process of planning where to allocate the funds of business unit is the part of planning under

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Q. The planning of marketing tactics, merchandising and customer services is the part of

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Q. The phases in value creation sequence process does not include

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Q. The 'value chain' identifies primary activities and

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Q. The building of understanding, individual customer offerings and deeper relationships is the part of

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Q. In the value creation, 'providing the value' phase includes

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Q. Activities in the value chain's support are included

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Q. The process of defining the focus of selling to potential market is called

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Q. The 'product-development strategy' is used to gain market share

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Q. The second phase of value creation sequence is

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Q. The rental car services and hotels sometime offer mutual discount is an example of

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Q. The value creation process and value delivery sequence can be divided into

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Q. The 'market-penetration strategy' is used to gain market share in

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Q. According to VALS framework, the consumer's dimension groups having high resources do not include

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Q. The young and impulsive people who seek excitement and variety can be the best

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Q. The VALS segmentation framework dimension 'consumer motivation' is classified as

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Q. The consumer's primary motivation does not include

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