Q. The second phase of value creation sequence is

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Q. The rental car services and hotels sometime offer mutual discount is an example of

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Q. The value creation process and value delivery sequence can be divided into

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Q. The 'market-penetration strategy' is used to gain market share in

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Q. According to VALS framework, the consumer's dimension groups having high resources do not include

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Q. The young and impulsive people who seek excitement and variety can be the best

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Q. The VALS segmentation framework dimension 'consumer motivation' is classified as

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Q. The consumer's primary motivation does not include

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Q. The people who seek products with functional or practical purposes are considered as

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Q. The consumers who buy branded products are classified as

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Q. The narrowly defined consumer group seeking the mix of benefits in a segment is classified as

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Q. The manufacturer of microscope selling its product to colleges, universities and specific laboratories is an example of

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Q. The five forces model of Michael Porter determines the attractiveness in long-run does not include

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Q. The mature and reflective people motivated by ideals who know the value of responsibility and knowledge are classified as

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Q. The process of determining distinct segments profitability on the basis of lifestyles and demographics is classified as

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Q. The people, who favors stylish products and have limited income are classified as

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Q. The differentiated marketing in comparison of undifferentiated marketing creates

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Q. The process of determining profitability of each segment is classified as

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Q. The marketing strategy in which a firm sells different segments and offers different product is classified as

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Q. According to loyalty status, the marketer's divide brand loyalty into groups do not include

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