Q. The manufacturer of microscope selling its product to colleges, universities and specific laboratories is an example of

View solution

Q. The five forces model of Michael Porter determines the attractiveness in long-run does not include

View solution

Q. The mature and reflective people motivated by ideals who know the value of responsibility and knowledge are classified as

View solution

Q. The process of determining distinct segments profitability on the basis of lifestyles and demographics is classified as

View solution

Q. The people, who favors stylish products and have limited income are classified as

View solution

Q. The differentiated marketing in comparison of undifferentiated marketing creates

View solution

Q. The process of determining profitability of each segment is classified as

View solution

Q. The marketing strategy in which a firm sells different segments and offers different product is classified as

View solution

Q. According to loyalty status, the marketer's divide brand loyalty into groups do not include

View solution

Q. The sophisticated and active people with high self-esteem are classified as

View solution

Q. The role of people in buying decision consists of

View solution

Q. The strategy which combines the customized marketing with mass customization helps empowering customers, is classified as

View solution

Q. The consumers who shift loyalty status from one brand to another are classified as

View solution

Q. The consumers who remain loyal to two or three brands are classified as

View solution

Q. The successful and goal oriented people who focus on family and career are classified as

View solution

Q. The set of segments which share some profitable similarities are classified as

View solution

Q. The split loyal can show the company's

View solution

Q. The group of people with traditional values and like to buy brands they have already heard is classified as

View solution

Q. According to VALS framework, the consumer's dimension groups with lower resources does not include

View solution

Q. The step of creating storyboard of each segment for testing the profitability of each segment is classified as

View solution