Q. The consumers who remain loyal to two or three brands are classified as

View solution

Q. The successful and goal oriented people who focus on family and career are classified as

View solution

Q. The set of segments which share some profitable similarities are classified as

View solution

Q. The split loyal can show the company's

View solution

Q. The group of people with traditional values and like to buy brands they have already heard is classified as

View solution

Q. According to VALS framework, the consumer's dimension groups with lower resources does not include

View solution

Q. The step of creating storyboard of each segment for testing the profitability of each segment is classified as

View solution

Q. The group of people who are self-sufficient and down-to-earth are considered as

View solution

Q. The Company is able to respond customers by customizing market offering on one to one basis is classified as

View solution

Q. The process of creating 'Value Proposition' is considered as

View solution

Q. The potential and attractive target market are classified as

View solution

Q. The passive people who are very concerned about their favorite brands are considered as

View solution

Q. The people who don't have to spend much on products are considered as

View solution

Q. The U.S consumers prefer familiar brands and are loyal to establish brands are classified as

View solution

Q. The people who express taste and independence are classified as

View solution

Q. The conventional people with concrete beliefs and conservative are called

View solution

Q. The fun-loving and trendy people whom resources are constrained and limited are classified as

View solution

Q. The VALS segmentation framework dimension 'consumer resources' is classified as

View solution

Q. When the firm concentrates on serving needs of any specific customer group, it is considered as

View solution

Q. When any firm sells its market offering too many different market segments, it is classified as

View solution