Q. When the firm concentrates on serving needs of any specific customer group, it is considered as

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Q. The VALS segmentation framework dimension 'consumer resources' is classified as

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Q. The fun-loving and trendy people whom resources are constrained and limited are classified as

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Q. The conventional people with concrete beliefs and conservative are called

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Q. The people who express taste and independence are classified as

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Q. The U.S consumers prefer familiar brands and are loyal to establish brands are classified as

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Q. The people who don't have to spend much on products are considered as

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Q. The passive people who are very concerned about their favorite brands are considered as

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Q. The potential and attractive target market are classified as

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Q. The process of creating 'Value Proposition' is considered as

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Q. The Company is able to respond customers by customizing market offering on one to one basis is classified as

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Q. The group of people who are self-sufficient and down-to-earth are considered as

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Q. The step of creating storyboard of each segment for testing the profitability of each segment is classified as

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Q. According to VALS framework, the consumer's dimension groups with lower resources does not include

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Q. The group of people with traditional values and like to buy brands they have already heard is classified as

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Q. The split loyal can show the company's

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Q. The set of segments which share some profitable similarities are classified as

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Q. The successful and goal oriented people who focus on family and career are classified as

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Q. The consumers who remain loyal to two or three brands are classified as

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Q. The consumers who shift loyalty status from one brand to another are classified as

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