Q. The U.S consumers prefer familiar brands and are loyal to establish brands are classified as

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Q. The people who express taste and independence are classified as

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Q. The conventional people with concrete beliefs and conservative are called

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Q. The fun-loving and trendy people whom resources are constrained and limited are classified as

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Q. The VALS segmentation framework dimension 'consumer resources' is classified as

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Q. When the firm concentrates on serving needs of any specific customer group, it is considered as

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Q. When any firm sells its market offering too many different market segments, it is classified as

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Q. The process of determining overall profitability of each segment on the basis of market growth and access is classified as

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Q. The individual marketing is also called

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Q. The VALS segmentation main framework dimensions are

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Q. The hard core loyal helps company to identify its product

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Q. The consumers who are used to buy only brand all the time are classified as

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Q. The grouping of customer's on the basis of similar needs in solving specific problem is considered as

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Q. The marketing strategy in which the firm with superior image and sales to the large number of customers is classified as

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Q. When all the customers have same preferences, the marketing strategy is classified as

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Q. The effective segmentation criteria does not include

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