Q. The narrowly defined consumer group seeking the mix of benefits in a segment is classified as

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Q. The manufacturer of microscope selling its product to colleges, universities and specific laboratories is an example of

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Q. The five forces model of Michael Porter determines the attractiveness in long-run does not include

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Q. The mature and reflective people motivated by ideals who know the value of responsibility and knowledge are classified as

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Q. The process of determining distinct segments profitability on the basis of lifestyles and demographics is classified as

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Q. The people, who favors stylish products and have limited income are classified as

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Q. The differentiated marketing in comparison of undifferentiated marketing creates

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Q. The process of determining profitability of each segment is classified as

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Q. The marketing strategy in which a firm sells different segments and offers different product is classified as

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Q. According to loyalty status, the marketer's divide brand loyalty into groups do not include

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Q. The sophisticated and active people with high self-esteem are classified as

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Q. The role of people in buying decision consists of

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Q. The strategy which combines the customized marketing with mass customization helps empowering customers, is classified as

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Q. The consumers who shift loyalty status from one brand to another are classified as

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Q. The consumers who remain loyal to two or three brands are classified as

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Q. The successful and goal oriented people who focus on family and career are classified as

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Q. The set of segments which share some profitable similarities are classified as

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Q. The split loyal can show the company's

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Q. The group of people with traditional values and like to buy brands they have already heard is classified as

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Q. According to VALS framework, the consumer's dimension groups with lower resources does not include

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