Question

The optional-feature pricing, captive-product pricing, product-bundling pricing and by-product pricing are considered as the techniques of

a.

product mix pricing

b.

line stretching pricing

c.

line filling pricing

d.

line deepening pricing

Answer: (a).product mix pricing

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Q. The optional-feature pricing, captive-product pricing, product-bundling pricing and by-product pricing are considered as the techniques of

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