Question

The pricing technique in which variable fee is charged with a fixed fee, are classified as

a.

product line pricing

b.

Two-part pricing

c.

by-product pricing

d.

optional-feature pricing

Answer: (b).Two-part pricing

Interact with the Community - Share Your Thoughts

Uncertain About the Answer? Seek Clarification Here.

Understand the Explanation? Include it Here.

Q. The pricing technique in which variable fee is charged with a fixed fee, are classified as

Similar Questions

Explore Relevant Multiple Choice Questions (MCQs)

Q. The product line stretching in which a company wants to introduce the low priced product line to seek strong growth opportunities are classified as

Q. The group of products on the basis of tangibility and durability include

Q. The concept which states all the activities for making the product operational on planned location is classified as

Q. The technique according to which the Company can lengthen product line beyond the current carrying range of products is classified as

Q. The groups in which industrial goods can be classified are

Q. The technique for product line length in which Company wants to add more product items in the present range is classified as

Q. The products can be differentiated on the basis of

Q. The two ways in which a Company lengthens its carrying product line are

Q. The measurement of probability will not fail to perform the promised features of product is classified as

Q. The pricing technique is used by sellers that offer their products in the bundles only is classified as

Q. According to product hierarchy, the group of products that perform similar functions including the recognized product class is classified as

Q. The type of goods that are tangible in nature and can be consumed in few uses are classified as

Q. In the product hierarchy, the product variant or item is classified as

Q. The product returns can be eliminated with better packaging, improved storage and transportation is classified as

Q. In fifth level of customer value hierarchy, the marketer converts the augmented products into

Q. The kind of convenience goods that are purchased by consumers for an urgent need are classified as

Q. The total features of the product functions, looks and features is classified as

Q. The major categories of raw materials are included in

Q. The emergency, goods and impulse goods are the types of

Q. The ease of fixing the flaw or malfunction of the product is classified as

Recommended Subjects

Are you eager to expand your knowledge beyond Marketing and Marketing Management? We've handpicked a range of related categories that you might find intriguing.

Click on the categories below to discover a wealth of MCQs and enrich your understanding of various subjects. Happy exploring!