Q. The type of research in which the finders use tools from social sciences disciplines is called

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Q. The first step in marketing research process is to

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Q. In sampling plan, the question 'To whom should we survey?' is the part of

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Q. A coordinate collection of procedures, data, systems with supporting hardware and software is defined as

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Q. The approaches, used to measure marketing productivity are

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Q. The research is designed to study causes and effects relationships and eliminating competing explanations is called

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Q. The brand awareness and market share is classified as

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Q. The technique to ask respondents to identify possible brands association in consumer's mind is classified as

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Q. The type of research in which researcher observes customer's databases and catalog purchases is said to be

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Q. A company's survey to access people's knowledge, preferences and beliefs are classified as

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Q. In marketing metrics, the 'willingness to change' is best classified as

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Q. The technique of asking respondents for completing presented sentences is said to be

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Q. The 'consumer's satisfaction' level is classified as

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Q. The collection of data through primary and secondary data sources is classified as

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Q. The technique of asking in which the researcher is asked to write first word to come in mind is classified as

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Q. An analysis of long term marketing impacts through measuring brand equity is called

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Q. A company's overall financial health of brand and future customer perspective is classified as

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Q. The 'customer loyalty or retention' is best classified as

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Q. The technique in which the people create picture of collage or other drawings to depict consumer's perceptions is called

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Q. The marketing internal sampling metrics consist of

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