Q. The collection of data through primary and secondary data sources is classified as

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Q. The technique of asking in which the researcher is asked to write first word to come in mind is classified as

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Q. An analysis of long term marketing impacts through measuring brand equity is called

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Q. A company's overall financial health of brand and future customer perspective is classified as

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Q. The 'customer loyalty or retention' is best classified as

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Q. The technique in which the people create picture of collage or other drawings to depict consumer's perceptions is called

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Q. The marketing internal sampling metrics consist of

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Q. The technique in which respondents are presented with a picture and to write what they think about the picture is called

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Q. The decision made about the research approaches, data sources and sampling plan is included in

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Q. A level which defines the respondent's intention to buy

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Q. In research, the questionnaire 'closed-ended' does not include

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Q. The technique that helps the researchers to explore customer's perceptions about product and brand is called

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Q. In sampling plan, the question 'how many people the Company should survey' is the part of

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Q. The research type in which the researchers can collect data by observing the relevant factors is called

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Q. The 'awareness of goals' is best classified as

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Q. The unstructured technique that allows a possible range of responses is classified as

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Q. The questions in questionnaire with all the possible answers are provided and can be easily tabulated are called

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Q. The fourth step in the marketing research process is

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Q. The analysis of data from variety of sources such as media spending data and retailer scanner data are called as

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Q. The record of satisfaction of company's employees, suppliers and distributors is the part of

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