Q. The unstructured technique that allows a possible range of responses is classified as

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Q. The questions in questionnaire with all the possible answers are provided and can be easily tabulated are called

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Q. The fourth step in the marketing research process is

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Q. The analysis of data from variety of sources such as media spending data and retailer scanner data are called as

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Q. The record of satisfaction of company's employees, suppliers and distributors is the part of

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Q. The companies which collect trade and consumer information are classified as

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Q. A structured way to distribute the insights within the organization is called

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Q. The 'Relative Perceived Quality' is classified as

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Q. The specific companies that are hired for specific projects and design studies are classified as

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Q. The second step in marketing research process is to

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Q. The 'field-service firm' is an example of

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Q. The information which are collected through observation, focus group and surveys are included in

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Q. The 'market share value' is best classified as

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Q. In close-ended question, the statement which allows the respondents to show the agreement/disagreement is classified as

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Q. The type of question which consists of rating to some attributes from "poor" to "excellent" is said to be

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Q. In close-ended question, the use of scale having two bipolar words to record response of respondent's is classified as

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Q. The type of question which consists of an importance scale for some attributes and respondents is classified as

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Q. In close-ended question in which the question with three or more possible answers is classified as

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Q. The technique in which respondents were asked to make meaning out of an ambiguous stimulus is classified as

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Q. The analysis of how profit margin is optimized and the marketing cost on per unit sold, is classified as

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