Question
a.
semantic differential
b.
Likert scale
c.
multiple choice
d.
dichotomous
Posted under Marketing and Marketing Management
Interact with the Community - Share Your Thoughts
Uncertain About the Answer? Seek Clarification Here.
Understand the Explanation? Include it Here.
Q. In close-ended question, the use of scale having two bipolar words to record response of respondent's is classified as
Similar Questions
Explore Relevant Multiple Choice Questions (MCQs)
Q. The type of question which consists of an importance scale for some attributes and respondents is classified as
View solution
Q. In close-ended question in which the question with three or more possible answers is classified as
View solution
Q. The technique in which respondents were asked to make meaning out of an ambiguous stimulus is classified as
View solution
Q. The analysis of how profit margin is optimized and the marketing cost on per unit sold, is classified as
View solution
Q. The systematic design which analysis and report the data is called
View solution
Q. The record that shows how company is performing year after year is classified as
View solution
Q. The technique of asking respondents to complete the given story is called
View solution
Q. The researchers sampling plan consists of
View solution
Q. The fifth step in the marketing research process is
View solution
Q. In making of questionnaire, the 'open-ended question' includes
View solution
Q. The third step in the marketing research process is
View solution
Q. The analysis of how well marketing expenditures are achieving company's short-term returns is classified as
View solution
Q. The last step in the marketing research process is to
View solution
Q. The type of questions in marketing research questionnaire are
View solution
Q. The question in which two characters are given to make one statement as an answer is classified as
View solution
Q. The marketing research firms do not include
View solution
Q. In marketing, the 'commitment to goals' are classified as
View solution
Q. The research instruments present to respondents consist a set of questions, are classified as
View solution
Q. The analysis of how customer experiences contribute to company's competitive advantage is classified as
View solution
Q. The research instruments use in marketing research process do not include
View solution
Recommended Subjects
Are you eager to expand your knowledge beyond Marketing and Marketing Management? We've handpicked a range of related categories that you might find intriguing.
Click on the categories below to discover a wealth of MCQs and enrich your understanding of various subjects. Happy exploring!