Q. The research instruments present to respondents consist a set of questions, are classified as

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Q. The analysis of how customer experiences contribute to company's competitive advantage is classified as

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Q. The research instruments use in marketing research process do not include

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Q. The close-ended question in which each question have two possible answers are

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Q. When a group of six to ten people, considering specific demographics to discuss topic of interest, selected by researchers are classified as

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Q. The type of question in which a respondent can answer in unlimited ways is classified as

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Q. The questions in questionnaire that allow respondent's to express their own thoughts and words are called

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Q. The external marketing metrics consist of

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Q. In marketing, the 'resource adequacy' is the best classified as

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Q. In brand mantra, the process of defining the category and setting the brand boundaries is classified in the dimension of

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Q. A company can create differentiation for its product with the help of

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Q. A company's ability to perform in more than one way, but competitor's cannot match is classified as

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Q. The brand association which can be made with the personal relevance is classified as

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Q. The brand attributes associations that are not unique but similar to some other brands are classified as

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Q. When the companies have effective and efficient distribution channels, this differentiation is classified as

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Q. A company which satisfies the needs of customers with same products are considered as

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Q. When the companies have better-trained employees' for the customer services, this differentiation is classified as

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Q. The group of firm's offer a class of products and substitutes for one another is classified as

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Q. The value proposition in which customer is focused, is the result of

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Q. The compelling images which appeal the customer's psychological needs is considered as

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