Q. The questions in questionnaire that allow respondent's to express their own thoughts and words are called

View solution

Q. The external marketing metrics consist of

View solution

Q. In marketing, the 'resource adequacy' is the best classified as

View solution

Q. In brand mantra, the process of defining the category and setting the brand boundaries is classified in the dimension of

View solution

Q. A company can create differentiation for its product with the help of

View solution

Q. A company's ability to perform in more than one way, but competitor's cannot match is classified as

View solution

Q. The brand association which can be made with the personal relevance is classified as

View solution

Q. The brand attributes associations that are not unique but similar to some other brands are classified as

View solution

Q. When the companies have effective and efficient distribution channels, this differentiation is classified as

View solution

Q. A company which satisfies the needs of customers with same products are considered as

View solution

Q. When the companies have better-trained employees' for the customer services, this differentiation is classified as

View solution

Q. The group of firm's offer a class of products and substitutes for one another is classified as

View solution

Q. The value proposition in which customer is focused, is the result of

View solution

Q. The compelling images which appeal the customer's psychological needs is considered as

View solution

Q. The attributes that are valued by the customers are classified as

View solution

Q. The brand which competes with others and focuses on competitive analysis is best classified as

View solution

Q. The benefits that customer's views are essential to credible market offering are classified as

View solution

Q. The branding is based on deep metaphors that are connected to associations, memories and stories are classified as

View solution

Q. The act of designing firm's offers and to occupy distinct place is considered as

View solution

Q. The dimension points of parity includes

View solution