Q. The brand which competes with others and focuses on competitive analysis is best classified as

View solution

Q. The benefits that customer's views are essential to credible market offering are classified as

View solution

Q. The branding is based on deep metaphors that are connected to associations, memories and stories are classified as

View solution

Q. The act of designing firm's offers and to occupy distinct place is considered as

View solution

Q. The dimension points of parity includes

View solution

Q. If the differentiation is created by designing faster, innovative and quick delivery network, it is classified as

View solution

Q. The three main ways to convey brand's category membership are classified as

View solution

Q. If the points of parity and points of difference are not credible of both categories then the brand is

View solution

Q. The attributes or benefits associated to overcome the customer's perceived weakness are classified as

View solution

Q. The brand association which can be made because of internal resources and feasible commitment is classified as

View solution

Q. The brand association which can be made superior and distinctive relevance to competitor's is classified as

View solution

Q. The product or set of product which functions are close substitutes is classified as

View solution

Q. The benefits or characteristics that customers strongly attribute with the brand are considered as

View solution

Q. The reliability, innovativeness and resilience are the levels of

View solution

Q. The communication, inspiration and simplification are the criteria for designing

View solution

Q. The differentiability, deliverability and desirability are considered as

View solution

Q. In brand mantra, the process of making it relevant and meaningful is classified in the dimension of

View solution

Q. In brand mantra, the process of making it memorable is classified in dimension of

View solution

Q. The representation of consumer preferences and perceptions in visual manner is classified as

View solution

Q. The type of competitive advantage which is used as springboard to create new advantages is classified as

View solution