Q. The product or set of product which functions are close substitutes is classified as

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Q. The benefits or characteristics that customers strongly attribute with the brand are considered as

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Q. The reliability, innovativeness and resilience are the levels of

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Q. The communication, inspiration and simplification are the criteria for designing

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Q. The differentiability, deliverability and desirability are considered as

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Q. In brand mantra, the process of making it relevant and meaningful is classified in the dimension of

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Q. In brand mantra, the process of making it memorable is classified in dimension of

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Q. The representation of consumer preferences and perceptions in visual manner is classified as

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Q. The type of competitive advantage which is used as springboard to create new advantages is classified as

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Q. The share of market, mind and customer heart are three variables for analyzing

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Q. The concept of viewing brands as belief complexed system is classified as

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Q. The means of reconciling and conflicting customer's goals and create best solutions for customers is considered as

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Q. The collective measuring of heart and soul of the brand and the brand's concept is classified as

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Q. In BVA, the measurement of loyalty perceptions and how well brand is respected is classified as

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Q. The relatively high priced brands offer by company are classified as

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Q. The product or service that can be differentiate the competitors but can satisfy the same need is classified as

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Q. The endowment of products or services with the power of specific name or logo is considered as

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Q. The state which describes how well the market offering fulfill the customer's needs, is considered as

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Q. An ability to determine the marketing strategy to affect customer mind-set is considered as

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Q. The estimation of total brand value in financial terms are classified as

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