Q. The collective measuring of heart and soul of the brand and the brand's concept is classified as

View solution

Q. In BVA, the measurement of loyalty perceptions and how well brand is respected is classified as

View solution

Q. The relatively high priced brands offer by company are classified as

View solution

Q. The product or service that can be differentiate the competitors but can satisfy the same need is classified as

View solution

Q. The endowment of products or services with the power of specific name or logo is considered as

View solution

Q. The state which describes how well the market offering fulfill the customer's needs, is considered as

View solution

Q. An ability to determine the marketing strategy to affect customer mind-set is considered as

View solution

Q. The estimation of total brand value in financial terms are classified as

View solution

Q. The specific brand lines supplied to specific retailers are classified as

View solution

Q. The program multiplier includes

View solution

Q. The added value on products and services is called

View solution

Q. The specialized community of employees' whose activities are focused around the brand is classified as

View solution

Q. The structured approach to assess sources of brand's equity and its outcomes to create brand's value is classified as

View solution

Q. The strategy of using individual family brand names is referred as

View solution

Q. The market multiplier includes

View solution

Q. In brand dynamics, the brand active familiarity based on trial and saliency of promising brand is classified as

View solution

Q. The goal of customer relationship management is to produce

View solution

Q. The measurement of current brand position in the previous years is considered as

View solution

Q. The brand element 'building brand' does not include

View solution

Q. The retention spending level and retention rate is influenced for the dimension of customer lifetime value is classified as

View solution