Q. The goal of customer relationship management is to produce

View solution

Q. The measurement of current brand position in the previous years is considered as

View solution

Q. The brand element 'building brand' does not include

View solution

Q. The retention spending level and retention rate is influenced for the dimension of customer lifetime value is classified as

View solution

Q. The series of procedures in which customer is focused, help to assess brand's health and leverage equity are classified as

View solution

Q. The value creation practices such as evangelizing and justifying is classified as

View solution

Q. The firm uses any existing brand to introduce in market as a new product, the brand is classified as

View solution

Q. The branding strategies alternatively use by the marketer's do not include

View solution

Q. The drivers that differentiate and identify the brands are classified as

View solution

Q. The marketer's enter in to different product category with the parent brand, is considered as

View solution

Q. The mix and match maximize collective and individual effects are classified as

View solution

Q. When customers do not react favorably for specific brand under same circumstances, is said to be

View solution

Q. In value stages, the customer's mind-set should consider

View solution

Q. The net present value is calculated by

View solution

Q. The stronger the brand is, the discount rate is

View solution

Q. The 'brand asset valuator' key pillars include

View solution

Q. The assessment of actual impact of brand knowledge on differential aspect of marketing is called

View solution

Q. The way in which customer's think and act in terms of prices and market share is classified as

View solution

Q. In brand dynamics, the belief for delivering product performance on consumer's short list is classified as

View solution

Q. The assessment of brand equity potential sources by tracking consumer knowledge structure is called

View solution