Q. The specialized community of employees' whose activities are focused around the brand is classified as

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Q. The structured approach to assess sources of brand's equity and its outcomes to create brand's value is classified as

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Q. The strategy of using individual family brand names is referred as

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Q. The market multiplier includes

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Q. In brand dynamics, the brand active familiarity based on trial and saliency of promising brand is classified as

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Q. The goal of customer relationship management is to produce

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Q. The measurement of current brand position in the previous years is considered as

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Q. The brand element 'building brand' does not include

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Q. The retention spending level and retention rate is influenced for the dimension of customer lifetime value is classified as

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Q. The series of procedures in which customer is focused, help to assess brand's health and leverage equity are classified as

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Q. The value creation practices such as evangelizing and justifying is classified as

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Q. The firm uses any existing brand to introduce in market as a new product, the brand is classified as

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Q. The branding strategies alternatively use by the marketer's do not include

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Q. The drivers that differentiate and identify the brands are classified as

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Q. The marketer's enter in to different product category with the parent brand, is considered as

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Q. The mix and match maximize collective and individual effects are classified as

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Q. When customers do not react favorably for specific brand under same circumstances, is said to be

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Q. In value stages, the customer's mind-set should consider

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Q. The net present value is calculated by

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Q. The stronger the brand is, the discount rate is

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