Q. The structured approach to assess sources of brand's equity and its outcomes to create brand's value is classified as

View solution

Q. The strategy of using individual family brand names is referred as

View solution

Q. The market multiplier includes

View solution

Q. In brand dynamics, the brand active familiarity based on trial and saliency of promising brand is classified as

View solution

Q. The goal of customer relationship management is to produce

View solution

Q. The measurement of current brand position in the previous years is considered as

View solution

Q. The brand element 'building brand' does not include

View solution

Q. The retention spending level and retention rate is influenced for the dimension of customer lifetime value is classified as

View solution

Q. The series of procedures in which customer is focused, help to assess brand's health and leverage equity are classified as

View solution

Q. The value creation practices such as evangelizing and justifying is classified as

View solution

Q. The firm uses any existing brand to introduce in market as a new product, the brand is classified as

View solution

Q. The branding strategies alternatively use by the marketer's do not include

View solution

Q. The drivers that differentiate and identify the brands are classified as

View solution

Q. The marketer's enter in to different product category with the parent brand, is considered as

View solution

Q. The mix and match maximize collective and individual effects are classified as

View solution

Q. When customers do not react favorably for specific brand under same circumstances, is said to be

View solution

Q. In value stages, the customer's mind-set should consider

View solution

Q. The net present value is calculated by

View solution

Q. The stronger the brand is, the discount rate is

View solution

Q. The 'brand asset valuator' key pillars include

View solution