Q. If the differentiation is created by designing faster, innovative and quick delivery network, it is classified as

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Q. The three main ways to convey brand's category membership are classified as

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Q. If the points of parity and points of difference are not credible of both categories then the brand is

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Q. The attributes or benefits associated to overcome the customer's perceived weakness are classified as

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Q. The brand association which can be made because of internal resources and feasible commitment is classified as

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Q. The brand association which can be made superior and distinctive relevance to competitor's is classified as

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Q. The product or set of product which functions are close substitutes is classified as

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Q. The benefits or characteristics that customers strongly attribute with the brand are considered as

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Q. The reliability, innovativeness and resilience are the levels of

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Q. The communication, inspiration and simplification are the criteria for designing

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Q. The differentiability, deliverability and desirability are considered as

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Q. In brand mantra, the process of making it relevant and meaningful is classified in the dimension of

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Q. In brand mantra, the process of making it memorable is classified in dimension of

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Q. The representation of consumer preferences and perceptions in visual manner is classified as

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Q. The type of competitive advantage which is used as springboard to create new advantages is classified as

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Q. The share of market, mind and customer heart are three variables for analyzing

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Q. The concept of viewing brands as belief complexed system is classified as

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Q. The means of reconciling and conflicting customer's goals and create best solutions for customers is considered as

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Q. The collective measuring of heart and soul of the brand and the brand's concept is classified as

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Q. In BVA, the measurement of loyalty perceptions and how well brand is respected is classified as

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