Q. In brand mantra, the process of defining the category and setting the brand boundaries is classified in the dimension of

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Q. A company can create differentiation for its product with the help of

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Q. A company's ability to perform in more than one way, but competitor's cannot match is classified as

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Q. The brand association which can be made with the personal relevance is classified as

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Q. The brand attributes associations that are not unique but similar to some other brands are classified as

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Q. When the companies have effective and efficient distribution channels, this differentiation is classified as

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Q. A company which satisfies the needs of customers with same products are considered as

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Q. When the companies have better-trained employees' for the customer services, this differentiation is classified as

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Q. The group of firm's offer a class of products and substitutes for one another is classified as

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Q. The value proposition in which customer is focused, is the result of

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Q. The compelling images which appeal the customer's psychological needs is considered as

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Q. The attributes that are valued by the customers are classified as

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Q. The brand which competes with others and focuses on competitive analysis is best classified as

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Q. The benefits that customer's views are essential to credible market offering are classified as

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Q. The branding is based on deep metaphors that are connected to associations, memories and stories are classified as

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Q. The act of designing firm's offers and to occupy distinct place is considered as

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Q. The dimension points of parity includes

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Q. If the differentiation is created by designing faster, innovative and quick delivery network, it is classified as

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Q. The three main ways to convey brand's category membership are classified as

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Q. If the points of parity and points of difference are not credible of both categories then the brand is

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