Question

The unstructured technique that allows a possible range of responses is classified as

a.

quantitative measures

b.

qualitative measures

c.

open-ended questionnaire

d.

close-ended questionnaire

Answer: (b).qualitative measures

Interact with the Community - Share Your Thoughts

Uncertain About the Answer? Seek Clarification Here.

Understand the Explanation? Include it Here.

Q. The unstructured technique that allows a possible range of responses is classified as

Similar Questions

Explore Relevant Multiple Choice Questions (MCQs)

Q. The questions in questionnaire with all the possible answers are provided and can be easily tabulated are called

Q. The fourth step in the marketing research process is

Q. The analysis of data from variety of sources such as media spending data and retailer scanner data are called as

Q. The record of satisfaction of company's employees, suppliers and distributors is the part of

Q. The companies which collect trade and consumer information are classified as

Q. A structured way to distribute the insights within the organization is called

Q. The 'Relative Perceived Quality' is classified as

Q. The specific companies that are hired for specific projects and design studies are classified as

Q. The second step in marketing research process is to

Q. The 'field-service firm' is an example of

Q. The information which are collected through observation, focus group and surveys are included in

Q. The 'market share value' is best classified as

Q. In close-ended question, the statement which allows the respondents to show the agreement/disagreement is classified as

Q. The type of question which consists of rating to some attributes from "poor" to "excellent" is said to be

Q. In close-ended question, the use of scale having two bipolar words to record response of respondent's is classified as

Q. The type of question which consists of an importance scale for some attributes and respondents is classified as

Q. In close-ended question in which the question with three or more possible answers is classified as

Q. The technique in which respondents were asked to make meaning out of an ambiguous stimulus is classified as

Q. The analysis of how profit margin is optimized and the marketing cost on per unit sold, is classified as

Q. The systematic design which analysis and report the data is called

Recommended Subjects

Are you eager to expand your knowledge beyond Marketing and Marketing Management? We've handpicked a range of related categories that you might find intriguing.

Click on the categories below to discover a wealth of MCQs and enrich your understanding of various subjects. Happy exploring!