Q. In close-ended question, the use of scale having two bipolar words to record response of respondent's is classified as

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Q. The type of question which consists of an importance scale for some attributes and respondents is classified as

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Q. In close-ended question in which the question with three or more possible answers is classified as

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Q. The technique in which respondents were asked to make meaning out of an ambiguous stimulus is classified as

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Q. The analysis of how profit margin is optimized and the marketing cost on per unit sold, is classified as

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Q. The systematic design which analysis and report the data is called

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Q. The record that shows how company is performing year after year is classified as

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Q. The technique of asking respondents to complete the given story is called

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Q. The researchers sampling plan consists of

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Q. The fifth step in the marketing research process is

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Q. In making of questionnaire, the 'open-ended question' includes

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Q. The third step in the marketing research process is

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Q. The analysis of how well marketing expenditures are achieving company's short-term returns is classified as

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Q. The last step in the marketing research process is to

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Q. The type of questions in marketing research questionnaire are

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Q. The question in which two characters are given to make one statement as an answer is classified as

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Q. The marketing research firms do not include

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Q. In marketing, the 'commitment to goals' are classified as

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Q. The research instruments present to respondents consist a set of questions, are classified as

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Q. The analysis of how customer experiences contribute to company's competitive advantage is classified as

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