| 1. | In marketing, the 'Relative Employee Satisfaction' is best classified as |
| a. | internal marketing metrics |
| b. | perceived metrics |
| c. | quality metrics |
| d. | loyalty metrics |
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Answer: (a).internal marketing metrics
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| 2. | The type of research in which the finders use tools from social sciences disciplines is called |
| a. | ethnographic research |
| b. | demographic research |
| c. | psychographic research |
| d. | geographical research |
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Answer: (a).ethnographic research
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| 3. | The first step in marketing research process is to |
| a. | define problem |
| b. | stating research objectives |
| c. | deciding research approach |
| d. | Both a and b |
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Answer: (d).Both a and b
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| 4. | In sampling plan, the question 'To whom should we survey?' is the part of |
| a. | sampling size |
| b. | sampling procedure |
| c. | sampling unit |
| d. | sampling scale |
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Answer: (c).sampling unit
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| 5. | A coordinate collection of procedures, data, systems with supporting hardware and software is defined as |
| a. | marketing decision support system |
| b. | sampling decision support system |
| c. | planning support system |
| d. | marketing support system |
| View Answer Report Discuss 50-50! |
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Answer: (a).marketing decision support system
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