E-PolyLearning

1. In marketing, the 'Relative Employee Satisfaction' is best classified as
a. internal marketing metrics
b. perceived metrics
c. quality metrics
d. loyalty metrics
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Answer: (a).internal marketing metrics

2. The type of research in which the finders use tools from social sciences disciplines is called
a. ethnographic research
b. demographic research
c. psychographic research
d. geographical research
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Answer: (a).ethnographic research

3. The first step in marketing research process is to
a. define problem
b. stating research objectives
c. deciding research approach
d. Both a and b
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Answer: (d).Both a and b

4. In sampling plan, the question 'To whom should we survey?' is the part of
a. sampling size
b. sampling procedure
c. sampling unit
d. sampling scale
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Answer: (c).sampling unit

5. A coordinate collection of procedures, data, systems with supporting hardware and software is defined as
a. marketing decision support system
b. sampling decision support system
c. planning support system
d. marketing support system
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Answer: (a).marketing decision support system

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