1. | In marketing, the 'Relative Employee Satisfaction' is best classified as |
a. | internal marketing metrics |
b. | perceived metrics |
c. | quality metrics |
d. | loyalty metrics |
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Answer: (a).internal marketing metrics
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2. | The type of research in which the finders use tools from social sciences disciplines is called |
a. | ethnographic research |
b. | demographic research |
c. | psychographic research |
d. | geographical research |
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Answer: (a).ethnographic research
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3. | The first step in marketing research process is to |
a. | define problem |
b. | stating research objectives |
c. | deciding research approach |
d. | Both a and b |
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Answer: (d).Both a and b
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4. | In sampling plan, the question 'To whom should we survey?' is the part of |
a. | sampling size |
b. | sampling procedure |
c. | sampling unit |
d. | sampling scale |
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Answer: (c).sampling unit
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5. | A coordinate collection of procedures, data, systems with supporting hardware and software is defined as |
a. | marketing decision support system |
b. | sampling decision support system |
c. | planning support system |
d. | marketing support system |
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Answer: (a).marketing decision support system
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