| 1. | The generation born before 1964 and after World War II is classified as |
| a. | generation X |
| b. | generation Y |
| c. | baby boomers |
| d. | Both a and b |
| View Answer Report Discuss 50-50! |
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Answer: (c).baby boomers
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| 2. | The factors that affect Company's ability to maintain customer relationships are known as |
| a. | Marketing environment |
| b. | Marketing dashboard |
| c. | Marketing plan |
| d. | Both a and b |
| View Answer Report Discuss 50-50! |
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Answer: (a).Marketing environment
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| 3. | The most successful products are those which are |
| a. | differentiated |
| b. | solve customer problems |
| c. | offering customer value proposition |
| d. | all of above |
| View Answer Report Discuss 50-50! |
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Answer: (d).all of above
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| 4. | Lexus targets customer regardless of the country in which they lived - the "global elite" segment, this is called |
| a. | intermarket segmentation |
| b. | intramarket segmentation |
| c. | income segmentation |
| d. | psychographic segmentation |
| View Answer Report Discuss 50-50! |
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Answer: (a).intermarket segmentation
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| 5. | Top management sets the company's |
| a. | Mission |
| b. | Objectives |
| c. | Vision |
| d. | All of above |
| View Answer Report Discuss 50-50! |
|
Answer: (d).All of above
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