Markets and Buyer Behavior MCQs

Welcome to our comprehensive collection of Multiple Choice Questions (MCQs) on Markets and Buyer Behavior, a fundamental topic in the field of Marketing and Marketing Management. Whether you're preparing for competitive exams, honing your problem-solving skills, or simply looking to enhance your abilities in this field, our Markets and Buyer Behavior MCQs are designed to help you grasp the core concepts and excel in solving problems.

In this section, you'll find a wide range of Markets and Buyer Behavior mcq questions that explore various aspects of Markets and Buyer Behavior problems. Each MCQ is crafted to challenge your understanding of Markets and Buyer Behavior principles, enabling you to refine your problem-solving techniques. Whether you're a student aiming to ace Marketing and Marketing Management tests, a job seeker preparing for interviews, or someone simply interested in sharpening their skills, our Markets and Buyer Behavior MCQs are your pathway to success in mastering this essential Marketing and Marketing Management topic.

Note: Each of the following question comes with multiple answer choices. Select the most appropriate option and test your understanding of Markets and Buyer Behavior. You can click on an option to test your knowledge before viewing the solution for a MCQ. Happy learning!

So, are you ready to put your Markets and Buyer Behavior knowledge to the test? Let's get started with our carefully curated MCQs!

Markets and Buyer Behavior MCQs | Page 1 of 12

Q1.
The generation born before 1964 and after World War II is classified as
Discuss
Answer: (c).baby boomers
Q2.
The factors that affect Company's ability to maintain customer relationships are known as
Discuss
Answer: (a).Marketing environment
Q3.
The most successful products are those which are
Discuss
Answer: (d).all of above
Q4.
Lexus targets customer regardless of the country in which they lived - the "global elite" segment, this is called
Discuss
Answer: (a).intermarket segmentation
Q5.
Top management sets the company's
Discuss
Answer: (d).All of above
Q6.
Buying of products by government agencies is classified as
Discuss
Answer: (c).government markets
Q7.
The resources such as forests and food are known as
Discuss
Answer: (a).renewable resources
Q8.
The number of competitors in the decline stage of product life cycle are
Discuss
Answer: (d).declining in number
Q9.
The PLC concept which consists of longest life cycles is classified as
Discuss
Answer: (a).product classes
Q10.
The strategy that focuses on smaller segments and attract only few competitors is called
Discuss
Answer: (c).niche marketing
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