E-PolyLearning

1. The generation born before 1964 and after World War II is classified as
a. generation X
b. generation Y
c. baby boomers
d. Both a and b
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Answer: (c).baby boomers

2. The factors that affect Company's ability to maintain customer relationships are known as
a. Marketing environment
b. Marketing dashboard
c. Marketing plan
d. Both a and b
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Answer: (a).Marketing environment

3. The most successful products are those which are
a. differentiated
b. solve customer problems
c. offering customer value proposition
d. all of above
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Answer: (d).all of above

4. Lexus targets customer regardless of the country in which they lived - the "global elite" segment, this is called
a. intermarket segmentation
b. intramarket segmentation
c. income segmentation
d. psychographic segmentation
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Answer: (a).intermarket segmentation

5. Top management sets the company's
a. Mission
b. Objectives
c. Vision
d. All of above
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Answer: (d).All of above

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