| 1. | Considering competitive positions, the firm other than market leader who is fighting hard in its industry to increase market share is classified as |
| a. | market follower |
| b. | market niche |
| c. | market challenger |
| d. | market leader |
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Answer: (c).market challenger
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| 2. | The Company whose strategies are in accordance to strategy of other competitive firms in industry is classified as |
| a. | profit centered company |
| b. | market centered company |
| c. | competitor centered company |
| d. | customer centered company |
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Answer: (c).competitor centered company
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| 3. | The primary data which is gathered by observing relevant actions and people is called |
| a. | experimental research |
| b. | ethnographic research |
| c. | observational research |
| d. | survey research |
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Answer: (c).observational research
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| 4. | The analysis conducted to examine benefits that are seek by customers and how customers value offers of competitors is classified as |
| a. | customer value analysis |
| b. | corporate image analysis |
| c. | strategic behavior analysis |
| d. | benchmarking |
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Answer: (a).customer value analysis
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| 5. | The international markets can be segmented on the basis of factors such as |
| a. | geographic location |
| b. | cultural factors |
| c. | economic factors |
| d. | all of above |
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Answer: (d).all of above
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