1. | Considering competitive positions, the firm other than market leader who is fighting hard in its industry to increase market share is classified as |
a. | market follower |
b. | market niche |
c. | market challenger |
d. | market leader |
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Answer: (c).market challenger
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2. | The Company whose strategies are in accordance to strategy of other competitive firms in industry is classified as |
a. | profit centered company |
b. | market centered company |
c. | competitor centered company |
d. | customer centered company |
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Answer: (c).competitor centered company
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3. | The primary data which is gathered by observing relevant actions and people is called |
a. | experimental research |
b. | ethnographic research |
c. | observational research |
d. | survey research |
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Answer: (c).observational research
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4. | The analysis conducted to examine benefits that are seek by customers and how customers value offers of competitors is classified as |
a. | customer value analysis |
b. | corporate image analysis |
c. | strategic behavior analysis |
d. | benchmarking |
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Answer: (a).customer value analysis
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5. | The international markets can be segmented on the basis of factors such as |
a. | geographic location |
b. | cultural factors |
c. | economic factors |
d. | all of above |
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Answer: (d).all of above
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