E-PolyLearning

1. Considering competitive positions, the firm other than market leader who is fighting hard in its industry to increase market share is classified as
a. market follower
b. market niche
c. market challenger
d. market leader
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Answer: (c).market challenger

2. The Company whose strategies are in accordance to strategy of other competitive firms in industry is classified as
a. profit centered company
b. market centered company
c. competitor centered company
d. customer centered company
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Answer: (c).competitor centered company

3. The primary data which is gathered by observing relevant actions and people is called
a. experimental research
b. ethnographic research
c. observational research
d. survey research
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Answer: (c).observational research

4. The analysis conducted to examine benefits that are seek by customers and how customers value offers of competitors is classified as
a. customer value analysis
b. corporate image analysis
c. strategic behavior analysis
d. benchmarking
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Answer: (a).customer value analysis

5. The international markets can be segmented on the basis of factors such as
a. geographic location
b. cultural factors
c. economic factors
d. all of above
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Answer: (d).all of above

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