Marketing Strategy MCQs

Welcome to our comprehensive collection of Multiple Choice Questions (MCQs) on Marketing Strategy, a fundamental topic in the field of Marketing and Marketing Management. Whether you're preparing for competitive exams, honing your problem-solving skills, or simply looking to enhance your abilities in this field, our Marketing Strategy MCQs are designed to help you grasp the core concepts and excel in solving problems.

In this section, you'll find a wide range of Marketing Strategy mcq questions that explore various aspects of Marketing Strategy problems. Each MCQ is crafted to challenge your understanding of Marketing Strategy principles, enabling you to refine your problem-solving techniques. Whether you're a student aiming to ace Marketing and Marketing Management tests, a job seeker preparing for interviews, or someone simply interested in sharpening their skills, our Marketing Strategy MCQs are your pathway to success in mastering this essential Marketing and Marketing Management topic.

Note: Each of the following question comes with multiple answer choices. Select the most appropriate option and test your understanding of Marketing Strategy. You can click on an option to test your knowledge before viewing the solution for a MCQ. Happy learning!

So, are you ready to put your Marketing Strategy knowledge to the test? Let's get started with our carefully curated MCQs!

Marketing Strategy MCQs | Page 1 of 27

Q1.
Considering competitive positions, the firm other than market leader who is fighting hard in its industry to increase market share is classified as
Discuss
Answer: (c).market challenger
Q2.
The Company whose strategies are in accordance to strategy of other competitive firms in industry is classified as
Discuss
Answer: (c).competitor centered company
Q3.
The primary data which is gathered by observing relevant actions and people is called
Discuss
Answer: (c).observational research
Q4.
The analysis conducted to examine benefits that are seek by customers and how customers value offers of competitors is classified as
Discuss
Answer: (a).customer value analysis
Q5.
The international markets can be segmented on the basis of factors such as
Discuss
Answer: (d).all of above
Q6.
Considering competitive positions, the company which serves small customer segments that remain ignored by other companies in industry is classified as
Discuss
Answer: (b).market niche
Q7.
The 'Fit and Polish' consumers seek benefits balance between function and style is an example of
Discuss
Answer: (d).benefit segmentation
Q8.
The process of assessing objectives, strengths, weaknesses, strategies and reaction patterns of competitors is classified as
Discuss
Answer: (c).competitor analysis
Q9.
The concept through which the life is brought up in message of advertising strategy in memorable and distinctive way is classified as
Discuss
Answer: (c).creative concept
Q10.
According to competitive positions, the main focus of market follower strategy is to
Discuss
Answer: (d).follow at a distance
Page 1 of 27