Marketing Strategy MCQs

Welcome to our comprehensive collection of Multiple Choice Questions (MCQs) on Marketing Strategy, a fundamental topic in the field of Marketing and Marketing Management. Whether you're preparing for competitive exams, honing your problem-solving skills, or simply looking to enhance your abilities in this field, our Marketing Strategy MCQs are designed to help you grasp the core concepts and excel in solving problems.

In this section, you'll find a wide range of Marketing Strategy mcq questions that explore various aspects of Marketing Strategy problems. Each MCQ is crafted to challenge your understanding of Marketing Strategy principles, enabling you to refine your problem-solving techniques. Whether you're a student aiming to ace Marketing and Marketing Management tests, a job seeker preparing for interviews, or someone simply interested in sharpening their skills, our Marketing Strategy MCQs are your pathway to success in mastering this essential Marketing and Marketing Management topic.

Note: Each of the following question comes with multiple answer choices. Select the most appropriate option and test your understanding of Marketing Strategy. You can click on an option to test your knowledge before viewing the solution for a MCQ. Happy learning!

So, are you ready to put your Marketing Strategy knowledge to the test? Let's get started with our carefully curated MCQs!

Marketing Strategy MCQs | Page 10 of 27

Q91.
The international marketing strategy according to which company uses separate marketing mix for each international target market is classified as
Discuss
Answer: (d).adapted global marketing
Q92.
The product strategy according to which product is marketed without any change in foreign market is classified as
Discuss
Answer: (b).straight product extension
Q93.
The way of selling goods in to foreign market having a licensed agreement to operate in foreign country is called
Discuss
Answer: (b).licensing
Q94.
The marketing strategy which focuses on 'common characteristics' of needs of consumers is called
Discuss
Answer: (a).mass marketing
Q95.
The segmentation of the market having similar buying behaviors but located in different countries
Discuss
Answer: (a).intermarket segmentation
Q96.
The Coca-Cola's "Good Morning" campaign promotes consumption of soft drink in morning is an example of
Discuss
Answer: (d).behavioral segmentation
Q97.
The kind of joint venture according to which company joins hands with foreign investors to create local business is classified as
Discuss
Answer: (b).joint ownership
Q98.
The international marketing strategy according to which company uses same marketing mix in all the international markets is called
Discuss
Answer: (c).standardized global marketing
Q99.
The market segmented on the basis of usage rates such as 'heavy user' or 'light user' is classified as
Discuss
Answer: (d).behavioral segmentation
Q100.
Segmentation of international markets on the basis of overall economic development is an example of
Discuss
Answer: (c).economic factors