Marketing Strategy MCQs

Welcome to our comprehensive collection of Multiple Choice Questions (MCQs) on Marketing Strategy, a fundamental topic in the field of Marketing and Marketing Management. Whether you're preparing for competitive exams, honing your problem-solving skills, or simply looking to enhance your abilities in this field, our Marketing Strategy MCQs are designed to help you grasp the core concepts and excel in solving problems.

In this section, you'll find a wide range of Marketing Strategy mcq questions that explore various aspects of Marketing Strategy problems. Each MCQ is crafted to challenge your understanding of Marketing Strategy principles, enabling you to refine your problem-solving techniques. Whether you're a student aiming to ace Marketing and Marketing Management tests, a job seeker preparing for interviews, or someone simply interested in sharpening their skills, our Marketing Strategy MCQs are your pathway to success in mastering this essential Marketing and Marketing Management topic.

Note: Each of the following question comes with multiple answer choices. Select the most appropriate option and test your understanding of Marketing Strategy. You can click on an option to test your knowledge before viewing the solution for a MCQ. Happy learning!

So, are you ready to put your Marketing Strategy knowledge to the test? Let's get started with our carefully curated MCQs!

Marketing Strategy MCQs | Page 10 of 27

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Q91.
The consumers who buy branded products are classified as
Discuss
Answer: (b).switchers
Q92.
The narrowly defined consumer group seeking the mix of benefits in a segment is classified as
Discuss
Answer: (a).niche
Q93.
The manufacturer of microscope selling its product to colleges, universities and specific laboratories is an example of
Discuss
Answer: (c).product specialization
Q94.
The five forces model of Michael Porter determines the attractiveness in long-run does not include
Discuss
Answer: (d).opportunity to alliance
Q95.
The mature and reflective people motivated by ideals who know the value of responsibility and knowledge are classified as
Discuss
Answer: (a).thinkers
Q96.
The process of determining distinct segments profitability on the basis of lifestyles and demographics is classified as
Discuss
Answer: (a).segment identification
Q97.
The people, who favors stylish products and have limited income are classified as
Discuss
Answer: (a).strivers
Q98.
The differentiated marketing in comparison of undifferentiated marketing creates
Discuss
Answer: (a).more total sales
Q99.
The process of determining profitability of each segment is classified as
Discuss
Answer: (a).segment profitability
Q100.
The marketing strategy in which a firm sells different segments and offers different product is classified as
Discuss
Answer: (b).differentiated marketing