Marketing Strategy MCQs

Welcome to our comprehensive collection of Multiple Choice Questions (MCQs) on Marketing Strategy, a fundamental topic in the field of Marketing and Marketing Management. Whether you're preparing for competitive exams, honing your problem-solving skills, or simply looking to enhance your abilities in this field, our Marketing Strategy MCQs are designed to help you grasp the core concepts and excel in solving problems.

In this section, you'll find a wide range of Marketing Strategy mcq questions that explore various aspects of Marketing Strategy problems. Each MCQ is crafted to challenge your understanding of Marketing Strategy principles, enabling you to refine your problem-solving techniques. Whether you're a student aiming to ace Marketing and Marketing Management tests, a job seeker preparing for interviews, or someone simply interested in sharpening their skills, our Marketing Strategy MCQs are your pathway to success in mastering this essential Marketing and Marketing Management topic.

Note: Each of the following question comes with multiple answer choices. Select the most appropriate option and test your understanding of Marketing Strategy. You can click on an option to test your knowledge before viewing the solution for a MCQ. Happy learning!

So, are you ready to put your Marketing Strategy knowledge to the test? Let's get started with our carefully curated MCQs!

Marketing Strategy MCQs | Page 11 of 27

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Q101.
In the value creation, 'choosing the value' phase includes
Discuss
Answer: (d).all of the above
Q102.
The firm that operates in more than one country gains production, marketing and financial advantages that are not available to domestic competitors is called
Discuss
Answer: (a).global firm
Q103.
The companies that targets market very narrowly is called
Discuss
Answer: (d).micromarketing
Q104.
Niche marketing helps more in
Discuss
Answer: (a).smaller firms
Q105.
The Toyota Corporation which produces several different brands of cars is an example of
Discuss
Answer: (b).segmented marketing
Q106.
The Royal Caribbean hotel chain which targets families and high energy couples is an example of
Discuss
Answer: (c).psychographic segmentation
Q107.
The way of designing international channels to manage entire supply chain which leads to global value delivery network is classified as
Discuss
Answer: (b).whole channel view
Q108.
The Company licenses to companies for producing its products is classified as
Discuss
Answer: (b).product alliance
Q109.
A challenge that is posed in the absence of defensive marketing leading to lower sales is called
Discuss
Answer: (a).environmental threat
Q110.
The 'inbound or outbound logistics' are the part of value chains
Discuss
Answer: (a).primary activities