Marketing Strategy MCQs

Welcome to our comprehensive collection of Multiple Choice Questions (MCQs) on Marketing Strategy, a fundamental topic in the field of Marketing and Marketing Management. Whether you're preparing for competitive exams, honing your problem-solving skills, or simply looking to enhance your abilities in this field, our Marketing Strategy MCQs are designed to help you grasp the core concepts and excel in solving problems.

In this section, you'll find a wide range of Marketing Strategy mcq questions that explore various aspects of Marketing Strategy problems. Each MCQ is crafted to challenge your understanding of Marketing Strategy principles, enabling you to refine your problem-solving techniques. Whether you're a student aiming to ace Marketing and Marketing Management tests, a job seeker preparing for interviews, or someone simply interested in sharpening their skills, our Marketing Strategy MCQs are your pathway to success in mastering this essential Marketing and Marketing Management topic.

Note: Each of the following question comes with multiple answer choices. Select the most appropriate option and test your understanding of Marketing Strategy. You can click on an option to test your knowledge before viewing the solution for a MCQ. Happy learning!

So, are you ready to put your Marketing Strategy knowledge to the test? Let's get started with our carefully curated MCQs!

Marketing Strategy MCQs | Page 11 of 27

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Q101.
The segmentation of the market having similar buying behaviors but located in different countries
Discuss
Answer: (a).intermarket segmentation
Q102.
The Coca-Cola's "Good Morning" campaign promotes consumption of soft drink in morning is an example of
Discuss
Answer: (d).behavioral segmentation
Q103.
The kind of joint venture according to which company joins hands with foreign investors to create local business is classified as
Discuss
Answer: (b).joint ownership
Q104.
The international marketing strategy according to which company uses same marketing mix in all the international markets is called
Discuss
Answer: (c).standardized global marketing
Q105.
The market segmented on the basis of usage rates such as 'heavy user' or 'light user' is classified as
Discuss
Answer: (d).behavioral segmentation
Q106.
Segmentation of international markets on the basis of overall economic development is an example of
Discuss
Answer: (c).economic factors
Q107.
The Scion, Toyota and Lexus under the roof of same brand targets their own segments so the coverage strategy used in this situation is called
Discuss
Answer: (b).segmented marketing
Q108.
The division of market on the basis of marital status of consumers such as 'single consumers' and 'married consumers' is an example of
Discuss
Answer: (b).demographic segmentation
Q109.
The type of joint venture according to which domestic company exports management services instead of exporting goods is classified as
Discuss
Answer: (c).management contracting
Q110.
The market which is segmented on the basis of usage rate of product such as 'light, medium and heavy users' of the products is considered as
Discuss
Answer: (d).behavioral segmentation