Marketing Strategy MCQs

Welcome to our comprehensive collection of Multiple Choice Questions (MCQs) on Marketing Strategy, a fundamental topic in the field of Marketing and Marketing Management. Whether you're preparing for competitive exams, honing your problem-solving skills, or simply looking to enhance your abilities in this field, our Marketing Strategy MCQs are designed to help you grasp the core concepts and excel in solving problems.

In this section, you'll find a wide range of Marketing Strategy mcq questions that explore various aspects of Marketing Strategy problems. Each MCQ is crafted to challenge your understanding of Marketing Strategy principles, enabling you to refine your problem-solving techniques. Whether you're a student aiming to ace Marketing and Marketing Management tests, a job seeker preparing for interviews, or someone simply interested in sharpening their skills, our Marketing Strategy MCQs are your pathway to success in mastering this essential Marketing and Marketing Management topic.

Note: Each of the following question comes with multiple answer choices. Select the most appropriate option and test your understanding of Marketing Strategy. You can click on an option to test your knowledge before viewing the solution for a MCQ. Happy learning!

So, are you ready to put your Marketing Strategy knowledge to the test? Let's get started with our carefully curated MCQs!

Marketing Strategy MCQs | Page 11 of 27

Q101.
The Scion, Toyota and Lexus under the roof of same brand targets their own segments so the coverage strategy used in this situation is called
Discuss
Answer: (b).segmented marketing
Q102.
The division of market on the basis of marital status of consumers such as 'single consumers' and 'married consumers' is an example of
Discuss
Answer: (b).demographic segmentation
Q103.
The type of joint venture according to which domestic company exports management services instead of exporting goods is classified as
Discuss
Answer: (c).management contracting
Q104.
The market which is segmented on the basis of usage rate of product such as 'light, medium and heavy users' of the products is considered as
Discuss
Answer: (d).behavioral segmentation
Q105.
Considering industrial structures, the economies who are heading further with fast growth leading to overall economic growth of country is classified as
Discuss
Answer: (b).subsistence economies
Q106.
Segmentation of international markets such as amount of bureaucracy in a country is an example of
Discuss
Answer: (d).political and legal factors
Q107.
The way of entering into foreign markets by partnering with other firms to produce any market offering is called
Discuss
Answer: (c).joint venturing
Q108.
The 'Champion' segments market according to the benefits consumers seek in their athletic wear is an example of
Discuss
Answer: (d).benefit segmentation
Q109.
The forms of direct marketing includes
Discuss
Answer: (d).all of above
Q110.
The comprehensive and organized collection about individual prospect of customer including psychographic, geographic and demographic data is called
Discuss
Answer: (b).customer database