E-PolyLearning

1. The kind of channel arrangement in which the retailers, wholesalers and producers act as a single system is classified as
a. conventional distribution channel
b. horizontal marketing system
c. vertical marketing system
d. static distribution channel
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Answer: (c).vertical marketing system

2. The marketing system in which two or more companies join together at one level to seek new marketing opportunity is classified as
a. horizontal marketing system
b. vertical marketing system
c. static marketing system
d. flexible marketing system
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Answer: (a).horizontal marketing system

3. The new-product development process consists of detailed steps and number of steps are
a. Five steps
b. Six steps
c. Seven steps
d. Eight steps
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Answer: (d).Eight steps

4. The marketing channels are considered as part of
a. wholesaler-customer delivery network
b. customer-value delivery network
c. retailer-wholesaler delivery network
d. customer-retailer delivery network
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Answer: (b).customer-value delivery network

5. The set of organizations interdependent on each other that help in making market offerings available to customer are called
a. interactive channels
b. marketing channels
c. pricing channels
d. basing point channels
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Answer: (b).marketing channels

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