| 1. | The kind of channel arrangement in which the retailers, wholesalers and producers act as a single system is classified as |
| a. | conventional distribution channel |
| b. | horizontal marketing system |
| c. | vertical marketing system |
| d. | static distribution channel |
| View Answer Report Discuss 50-50! |
|
Answer: (c).vertical marketing system
|
| 2. | The marketing system in which two or more companies join together at one level to seek new marketing opportunity is classified as |
| a. | horizontal marketing system |
| b. | vertical marketing system |
| c. | static marketing system |
| d. | flexible marketing system |
| View Answer Report Discuss 50-50! |
|
Answer: (a).horizontal marketing system
|
| 3. | The new-product development process consists of detailed steps and number of steps are |
| a. | Five steps |
| b. | Six steps |
| c. | Seven steps |
| d. | Eight steps |
| View Answer Report Discuss 50-50! |
|
Answer: (d).Eight steps
|
| 4. | The marketing channels are considered as part of |
| a. | wholesaler-customer delivery network |
| b. | customer-value delivery network |
| c. | retailer-wholesaler delivery network |
| d. | customer-retailer delivery network |
| View Answer Report Discuss 50-50! |
|
Answer: (b).customer-value delivery network
|
| 5. | The set of organizations interdependent on each other that help in making market offerings available to customer are called |
| a. | interactive channels |
| b. | marketing channels |
| c. | pricing channels |
| d. | basing point channels |
| View Answer Report Discuss 50-50! |
|
Answer: (b).marketing channels
|