1. | The kind of channel arrangement in which the retailers, wholesalers and producers act as a single system is classified as |
a. | conventional distribution channel |
b. | horizontal marketing system |
c. | vertical marketing system |
d. | static distribution channel |
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Answer: (c).vertical marketing system
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2. | The marketing system in which two or more companies join together at one level to seek new marketing opportunity is classified as |
a. | horizontal marketing system |
b. | vertical marketing system |
c. | static marketing system |
d. | flexible marketing system |
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Answer: (a).horizontal marketing system
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3. | The new-product development process consists of detailed steps and number of steps are |
a. | Five steps |
b. | Six steps |
c. | Seven steps |
d. | Eight steps |
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Answer: (d).Eight steps
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4. | The marketing channels are considered as part of |
a. | wholesaler-customer delivery network |
b. | customer-value delivery network |
c. | retailer-wholesaler delivery network |
d. | customer-retailer delivery network |
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Answer: (b).customer-value delivery network
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5. | The set of organizations interdependent on each other that help in making market offerings available to customer are called |
a. | interactive channels |
b. | marketing channels |
c. | pricing channels |
d. | basing point channels |
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Answer: (b).marketing channels
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