New Product Development MCQs

Welcome to our comprehensive collection of Multiple Choice Questions (MCQs) on New Product Development, a fundamental topic in the field of Marketing and Marketing Management. Whether you're preparing for competitive exams, honing your problem-solving skills, or simply looking to enhance your abilities in this field, our New Product Development MCQs are designed to help you grasp the core concepts and excel in solving problems.

In this section, you'll find a wide range of New Product Development mcq questions that explore various aspects of New Product Development problems. Each MCQ is crafted to challenge your understanding of New Product Development principles, enabling you to refine your problem-solving techniques. Whether you're a student aiming to ace Marketing and Marketing Management tests, a job seeker preparing for interviews, or someone simply interested in sharpening their skills, our New Product Development MCQs are your pathway to success in mastering this essential Marketing and Marketing Management topic.

Note: Each of the following question comes with multiple answer choices. Select the most appropriate option and test your understanding of New Product Development. You can click on an option to test your knowledge before viewing the solution for a MCQ. Happy learning!

So, are you ready to put your New Product Development knowledge to the test? Let's get started with our carefully curated MCQs!

New Product Development MCQs | Page 5 of 10

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Q41.
The market segmentation based on customers race and nationality is an example of
Discuss
Answer: (b).demographic segmentation
Q42.
In the product life cycle decline stage, the marketing objective is to
Discuss
Answer: (d).reduce expenditure
Q43.
The theme of message content which directs to the audience sense of what is proper and right is classified as
Discuss
Answer: (b).moral appeal
Q44.
The sales of a product that are driven by temporary enthusiasm and brand popularity are classified as
Discuss
Answer: (a).fads
Q45.
In the 'introduction stage' of product life cycle, the cost per customer is
Discuss
Answer: (a).high
Q46.
Considering non-personal communication channels, the radio and television are considered as
Discuss
Answer: (a).broadcast media
Q47.
In the product life cycle maturity stage, the marketing objective is to
Discuss
Answer: (c).defend market share and profits
Q48.
The set of stages through which the customers pass through while purchasing the market offerings are classified as
Discuss
Answer: (d).buyer readiness stage
Q49.
In the 'decline stage of product life cycle' the per customer cost is
Discuss
Answer: (b).low
Q50.
Considering non-personal communication channels, the social networking sites, e-mail and company Websites are considered as
Discuss
Answer: (c).online media