New Product Development MCQs

Welcome to our comprehensive collection of Multiple Choice Questions (MCQs) on New Product Development, a fundamental topic in the field of Marketing and Marketing Management. Whether you're preparing for competitive exams, honing your problem-solving skills, or simply looking to enhance your abilities in this field, our New Product Development MCQs are designed to help you grasp the core concepts and excel in solving problems.

In this section, you'll find a wide range of New Product Development mcq questions that explore various aspects of New Product Development problems. Each MCQ is crafted to challenge your understanding of New Product Development principles, enabling you to refine your problem-solving techniques. Whether you're a student aiming to ace Marketing and Marketing Management tests, a job seeker preparing for interviews, or someone simply interested in sharpening their skills, our New Product Development MCQs are your pathway to success in mastering this essential Marketing and Marketing Management topic.

Note: Each of the following question comes with multiple answer choices. Select the most appropriate option and test your understanding of New Product Development. You can click on an option to test your knowledge before viewing the solution for a MCQ. Happy learning!

So, are you ready to put your New Product Development knowledge to the test? Let's get started with our carefully curated MCQs!

New Product Development MCQs | Page 1 of 10

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Q1.
The kind of channel arrangement in which the retailers, wholesalers and producers act as a single system is classified as

a.

conventional distribution channel

b.

horizontal marketing system

c.

vertical marketing system

d.

static distribution channel

Discuss
Answer: (c).vertical marketing system
Q2.
The marketing system in which two or more companies join together at one level to seek new marketing opportunity is classified as

a.

horizontal marketing system

b.

vertical marketing system

c.

static marketing system

d.

flexible marketing system

Discuss
Answer: (a).horizontal marketing system
Q3.
The new-product development process consists of detailed steps and number of steps are

a.

Five steps

b.

Six steps

c.

Seven steps

d.

Eight steps

Discuss
Answer: (d).Eight steps
Q4.
The marketing channels are considered as part of

a.

wholesaler-customer delivery network

b.

customer-value delivery network

c.

retailer-wholesaler delivery network

d.

customer-retailer delivery network

Discuss
Answer: (b).customer-value delivery network
Q5.
The set of organizations interdependent on each other that help in making market offerings available to customer are called

a.

interactive channels

b.

marketing channels

c.

pricing channels

d.

basing point channels

Discuss
Answer: (b).marketing channels
Q6.
The highly automated storage house to receive products from various suppliers, fill area efficiently and send orders to customers efficiently is classified as

a.

exclusive center

b.

distribution center

c.

inbound center

d.

outbound center

Discuss
Answer: (b).distribution center
Q7.
The course of sales and profits of a product over its whole life is called

a.

product life cycle

b.

customer lifetime value

c.

product management

d.

marketing management

Discuss
Answer: (a).product life cycle
Q8.
The new product development stage in which the concept is tested whether idea has strong appeal is called

a.

concept development

b.

concept testing

c.

material testing

d.

market screening

Discuss
Answer: (b).concept testing
Q9.
The arrangement of vertical management system in which non-dependent firms for production and distribution works together through contracts is classified as

a.

full time VMS

b.

contractual VMS

c.

administered VMS

d.

corporate VMS

Discuss
Answer: (b).contractual VMS
Q10.
The marketing channel that involves no intermediaries to made their products available to final buyers is classified as

a.

direct channel

b.

indirect channel

c.

flexible channel

d.

static channel

Discuss
Answer: (a).direct channel
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