E-PolyLearning

1. In the buyer decision process, the stage in which the buyer evaluate alternating brands within same category is
a. need recognition
b. information search
c. evaluation of alternatives
d. Both b and c
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Answer: (c).evaluation of alternatives

2. Segmentation on the basis of values and attitudes and behavioral patterns is an example of
a. geographic location
b. cultural factors
c. economic factors
d. political and legal factors
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Answer: (b).cultural factors

3. The research on consumer buying behavior answers
a. what consumers buy
b. why consumers buy
c. where consumers buy
d. all of above
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Answer: (d).all of above

4. The perceptual processes that are based on stimulus consists of
a. selective attention
b. selective distortion
c. selective retention
d. all of above
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Answer: (d).all of above

5. The adopter group who tries to come up with innovative ideas at higher risk is called
a. late majority
b. early majority
c. innovators
d. early adopters
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Answer: (c).innovators

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