1. | In the buyer decision process, the stage in which the buyer evaluate alternating brands within same category is |
a. | need recognition |
b. | information search |
c. | evaluation of alternatives |
d. | Both b and c |
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Answer: (c).evaluation of alternatives
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2. | Segmentation on the basis of values and attitudes and behavioral patterns is an example of |
a. | geographic location |
b. | cultural factors |
c. | economic factors |
d. | political and legal factors |
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Answer: (b).cultural factors
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3. | The research on consumer buying behavior answers |
a. | what consumers buy |
b. | why consumers buy |
c. | where consumers buy |
d. | all of above |
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Answer: (d).all of above
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4. | The perceptual processes that are based on stimulus consists of |
a. | selective attention |
b. | selective distortion |
c. | selective retention |
d. | all of above |
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Answer: (d).all of above
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5. | The adopter group who tries to come up with innovative ideas at higher risk is called |
a. | late majority |
b. | early majority |
c. | innovators |
d. | early adopters |
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Answer: (c).innovators
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