| 1. | In the buyer decision process, the stage in which the buyer evaluate alternating brands within same category is |
| a. | need recognition |
| b. | information search |
| c. | evaluation of alternatives |
| d. | Both b and c |
| View Answer Report Discuss 50-50! |
|
Answer: (c).evaluation of alternatives
|
| 2. | Segmentation on the basis of values and attitudes and behavioral patterns is an example of |
| a. | geographic location |
| b. | cultural factors |
| c. | economic factors |
| d. | political and legal factors |
| View Answer Report Discuss 50-50! |
|
Answer: (b).cultural factors
|
| 3. | The research on consumer buying behavior answers |
| a. | what consumers buy |
| b. | why consumers buy |
| c. | where consumers buy |
| d. | all of above |
| View Answer Report Discuss 50-50! |
|
Answer: (d).all of above
|
| 4. | The perceptual processes that are based on stimulus consists of |
| a. | selective attention |
| b. | selective distortion |
| c. | selective retention |
| d. | all of above |
| View Answer Report Discuss 50-50! |
|
Answer: (d).all of above
|
| 5. | The adopter group who tries to come up with innovative ideas at higher risk is called |
| a. | late majority |
| b. | early majority |
| c. | innovators |
| d. | early adopters |
| View Answer Report Discuss 50-50! |
|
Answer: (c).innovators
|