| 6. | The 'concentrated marketing' is also called as |
| a. | mass marketing |
| b. | segmented marketing |
| c. | niche marketing |
| d. | micromarketing |
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Answer: (c).niche marketing
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| 7. | Targeting affluent customers with luxurious goods is an example of |
| a. | geographic segmentation |
| b. | income segmentation |
| c. | psychographic segmentation |
| d. | behavioral segmentation |
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Answer: (b).income segmentation
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| 8. | In information search, the consumers can obtain information from |
| a. | personal sources |
| b. | commercial sources |
| c. | experiential sources |
| d. | all of above |
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Answer: (d).all of above
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| 9. | Segmentation of international markets on the basis of monetary regulations is an example of |
| a. | geographic location |
| b. | cultural factors |
| c. | economic factors |
| d. | political and legal factors |
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Answer: (d).political and legal factors
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| 10. | The frame of liking or disliking a specific product or moving to and away from a brand is referred as |
| a. | belief |
| b. | attitude |
| c. | learning |
| d. | Both b and c |
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Answer: (a).belief
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