| 36. | The possible objectives of advertising includes |
| a. | persuasive advertising |
| b. | reminder advertising |
| c. | reminder advertising |
| d. | all of above |
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Answer: (d).all of above
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| 37. | The classification of customers are of |
| a. | 2 types |
| b. | 3 types |
| c. | 4 types |
| d. | 5 types |
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Answer: (c).4 types
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| 38. | A product is anything that is offered to market for |
| a. | attention |
| b. | acquisition |
| c. | use or consumption |
| d. | all of above |
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Answer: (d).all of above
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| 39. | The buying of 'Lamborghini' automobiles by customers willing to travel great distances is an example of |
| a. | specialty products |
| b. | convenience services |
| c. | augmented products |
| d. | unsought industrial product |
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Answer: (a).specialty products
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| 40. | The focus on distribution efficiency is integral part of |
| a. | The production concept |
| b. | The product concept |
| c. | The selling concept |
| d. | The marketing concept |
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Answer: (c).The selling concept
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