| 1. | The geographical pricing technique in which company charges same base price plus same freight without considering location of customer is called |
| a. | freight on board origin pricing |
| b. | zone pricing |
| c. | basing point pricing |
| d. | uniform delivered pricing |
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Answer: (d).uniform delivered pricing
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| 2. | The sales of products in introductory stage are recorded by the company as |
| a. | low sales |
| b. | rapidly rising |
| c. | peak sales |
| d. | gradually declining |
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Answer: (a).low sales
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| 3. | When the captive product pricing is used for services then this pricing strategy is classified as |
| a. | two-part pricing |
| b. | combine pricing |
| c. | double pricing |
| d. | optional part pricing |
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Answer: (a).two-part pricing
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| 4. | The process of changing one or more elements of marketing mix to improve sales is classified as |
| a. | modifying marketing mix |
| b. | modifying raw material schedule |
| c. | modifying the product |
| d. | modifying the market |
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Answer: (a).modifying marketing mix
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| 5. | According to 'real-win-worth doing' proposition of marketing, checking the fit of product in overall strategy is part of |
| a. | real |
| b. | win |
| c. | worth doing |
| d. | less worthy |
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Answer: (c).worth doing
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