Q. The process of changing one or more elements of marketing mix to improve sales is classified as

View solution

Q. According to 'real-win-worth doing' proposition of marketing, checking the fit of product in overall strategy is part of

View solution

Q. The pricing strategy whose steps are setup between different lines of product offered by same organization is called

View solution

Q. The type of product development which is systematic, holistic and not compartmentalized is said to be

View solution

Q. The issues in pricing strategies includes

View solution

Q. The geographical pricing strategy in which seller bears whole or portion of freight is classified as

View solution

Q. The pricing strategy which combines prices of two or more products in a combo pack is classified as

View solution

Q. The prices that buyers keep in their mind and compare the price of given product to other product's prices are called

View solution

Q. Finding new segments and new users which can result in increased consumption of market offering is said to be

View solution

Q. The type of cost reduction made for buyers who pay their accounts payable promptly is classified as

View solution

Q. The kind of pricing strategy which allow sellers to continuously adjust prices according to needs and characteristics of customers is classified as

View solution

Q. The pricing strategy which is used in market penetration strategy is

View solution

Q. The pricing issues within channel levels includes

View solution

Q. The type of cost reduction made for channel members who perform the functions of record keeping, storing and selling is classified as

View solution

Q. If customers perceive that price of product is greater than the value it provides to customer then the customer

View solution

Q. The first step of value based pricing is to

View solution

Q. The first step of cost based pricing strategy is to

View solution

Q. The second step in cost based pricing is to

View solution

Q. Considering pricing strategies, the price issue that arise when sellers set prices with opinion from competitors is classified as

View solution

Q. The process of involving the pool of communities for idea building such as customers, employees and even public at large is classified as

View solution