E-PolyLearning

1. The type of question in questionnaire in which all possible choices are given is
a. open ended question
b. close ended question
c. Both a and b
d. none of above
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Answer: (b).close ended question

2. The first step in marketing process is to
a. define research objectives
b. develop research plan
c. implement research plan
d. none of above
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Answer: (a).define research objectives

3. The changes made in the product characteristics such as quality, style and features are calledThe 'non-probability sample' includesThe strategy of introducing new product in existing market is classified as
a. modifying marketing mixstratified random sampleMarket development
b. modifying raw material schedulecluster sampleMarket penetration
c. modifying the productsimple random sampleProduct development
d. modifying the marketconvenience sampleDiversification
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Answer: modifying the productconvenience sampleProduct development

4. The logistic network which moves finished product from company to resellers and then to end users is classified as
a. risk averse distribution
b. reverse distribution
c. inbound distribution
d. outbound distribution
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Answer: (d).outbound distribution

5. The research which is used to describe market potential of any market offering is best classified as
a. casual research
b. exploratory research
c. descriptive research
d. Both a and c
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Answer: (c).descriptive research

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