| 1. | The type of question in questionnaire in which all possible choices are given is |
| a. | open ended question |
| b. | close ended question |
| c. | Both a and b |
| d. | none of above |
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Answer: (b).close ended question
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| 2. | The first step in marketing process is to |
| a. | define research objectives |
| b. | develop research plan |
| c. | implement research plan |
| d. | none of above |
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Answer: (a).define research objectives
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| 3. | The changes made in the product characteristics such as quality, style and features are calledThe 'non-probability sample' includesThe strategy of introducing new product in existing market is classified as |
| a. | modifying marketing mixstratified random sampleMarket development |
| b. | modifying raw material schedulecluster sampleMarket penetration |
| c. | modifying the productsimple random sampleProduct development |
| d. | modifying the marketconvenience sampleDiversification |
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Answer: modifying the productconvenience sampleProduct development
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| 4. | The logistic network which moves finished product from company to resellers and then to end users is classified as |
| a. | risk averse distribution |
| b. | reverse distribution |
| c. | inbound distribution |
| d. | outbound distribution |
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Answer: (d).outbound distribution
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| 5. | The research which is used to describe market potential of any market offering is best classified as |
| a. | casual research |
| b. | exploratory research |
| c. | descriptive research |
| d. | Both a and c |
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Answer: (c).descriptive research
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