1. | The type of question in questionnaire in which all possible choices are given is |
a. | open ended question |
b. | close ended question |
c. | Both a and b |
d. | none of above |
View Answer Report Discuss 50-50! |
Answer: (b).close ended question
|
2. | The first step in marketing process is to |
a. | define research objectives |
b. | develop research plan |
c. | implement research plan |
d. | none of above |
View Answer Report Discuss 50-50! |
Answer: (a).define research objectives
|
3. | The changes made in the product characteristics such as quality, style and features are calledThe 'non-probability sample' includesThe strategy of introducing new product in existing market is classified as |
a. | modifying marketing mixstratified random sampleMarket development |
b. | modifying raw material schedulecluster sampleMarket penetration |
c. | modifying the productsimple random sampleProduct development |
d. | modifying the marketconvenience sampleDiversification |
View Answer Report Discuss 50-50! |
Answer: modifying the productconvenience sampleProduct development
|
4. | The logistic network which moves finished product from company to resellers and then to end users is classified as |
a. | risk averse distribution |
b. | reverse distribution |
c. | inbound distribution |
d. | outbound distribution |
View Answer Report Discuss 50-50! |
Answer: (d).outbound distribution
|
5. | The research which is used to describe market potential of any market offering is best classified as |
a. | casual research |
b. | exploratory research |
c. | descriptive research |
d. | Both a and c |
View Answer Report Discuss 50-50! |
Answer: (c).descriptive research
|