Introduction to Marketing MCQs

Welcome to our comprehensive collection of Multiple Choice Questions (MCQs) on Introduction to Marketing, a fundamental topic in the field of Marketing and Marketing Management. Whether you're preparing for competitive exams, honing your problem-solving skills, or simply looking to enhance your abilities in this field, our Introduction to Marketing MCQs are designed to help you grasp the core concepts and excel in solving problems.

In this section, you'll find a wide range of Introduction to Marketing mcq questions that explore various aspects of Introduction to Marketing problems. Each MCQ is crafted to challenge your understanding of Introduction to Marketing principles, enabling you to refine your problem-solving techniques. Whether you're a student aiming to ace Marketing and Marketing Management tests, a job seeker preparing for interviews, or someone simply interested in sharpening their skills, our Introduction to Marketing MCQs are your pathway to success in mastering this essential Marketing and Marketing Management topic.

Note: Each of the following question comes with multiple answer choices. Select the most appropriate option and test your understanding of Introduction to Marketing. You can click on an option to test your knowledge before viewing the solution for a MCQ. Happy learning!

So, are you ready to put your Introduction to Marketing knowledge to the test? Let's get started with our carefully curated MCQs!

Introduction to Marketing MCQs | Page 4 of 32

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Q31.
The market segmentation based on customers seeking brands that deliver benefits is example of
Discuss
Answer: (d).benefit segmentation
Q32.
According to four Ps of marketing, the inventory and logistics services are classified as
Discuss
Answer: (a).Place
Q33.
Considering competitive positions, the firm who wants to hold market share in its industry without rocking boat is classified as
Discuss
Answer: (c).market follower
Q34.
The strategies in which position of company on the best possible strategic advantage against competitors are classified as
Discuss
Answer: (d).competitive marketing strategies
Q35.
In the four Ps of marketing mix, the brand name can be classified as
Discuss
Answer: (a).Place
Q36.
If the company provides products or services less than its cost then the company will
Discuss
Answer: (b).get more profits
Q37.
According to competitive positions, the main focus of market challenger strategy is to
Discuss
Answer: (d).full frontal attack
Q38.
The integrated system which consists of consumer needs analysis, identifying alternatives, setting objectives and evaluating alternatives is classified as
Discuss
Answer: (a).marketing channel design
Q39.
The Company who follows balanced approach to both competitors and customers while designing its strategies is classified as
Discuss
Answer: (a).market centered company
Q40.
The market offering that is essentially intangible is called
Discuss
Answer: (a).services