Introduction to Marketing MCQs

Welcome to our comprehensive collection of Multiple Choice Questions (MCQs) on Introduction to Marketing, a fundamental topic in the field of Marketing and Marketing Management. Whether you're preparing for competitive exams, honing your problem-solving skills, or simply looking to enhance your abilities in this field, our Introduction to Marketing MCQs are designed to help you grasp the core concepts and excel in solving problems.

In this section, you'll find a wide range of Introduction to Marketing mcq questions that explore various aspects of Introduction to Marketing problems. Each MCQ is crafted to challenge your understanding of Introduction to Marketing principles, enabling you to refine your problem-solving techniques. Whether you're a student aiming to ace Marketing and Marketing Management tests, a job seeker preparing for interviews, or someone simply interested in sharpening their skills, our Introduction to Marketing MCQs are your pathway to success in mastering this essential Marketing and Marketing Management topic.

Note: Each of the following question comes with multiple answer choices. Select the most appropriate option and test your understanding of Introduction to Marketing. You can click on an option to test your knowledge before viewing the solution for a MCQ. Happy learning!

So, are you ready to put your Introduction to Marketing knowledge to the test? Let's get started with our carefully curated MCQs!

Introduction to Marketing MCQs | Page 1 of 32

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Q1.
The type of question in questionnaire in which all possible choices are given is
Discuss
Answer: (b).close ended question
Discuss
Answer: (a).define research objectives
Q3.
The changes made in the product characteristics such as quality, style and features are calledThe 'non-probability sample' includesThe strategy of introducing new product in existing market is classified as
Discuss
Answer: (b).modifying the productconvenience sampleProduct development
Q4.
The logistic network which moves finished product from company to resellers and then to end users is classified as
Discuss
Answer: (d).outbound distribution
Q5.
The research which is used to describe market potential of any market offering is best classified as
Discuss
Answer: (c).descriptive research
Q6.
In marketing strategy, the advertising and personal selling can be referred as
Discuss
Answer: (d).Promotion
Q7.
The 'Family Dollar' is evaluating one location out of many by checking nearby areas conditions is an example
Discuss
Answer: (c).observational research
Q8.
The arrangement of different market performance measures as a single display to monitor results is classified as
Discuss
Answer: (b).Marketing dashboard
Q9.
The unfavorable external factors or trends that may pose a challenge to company are called
Discuss
Answer: (d).Threats
Q10.
The kind of understanding the company gets from marketing information is known as
Discuss
Answer: (b).customer insights