Introduction to Marketing MCQs

Welcome to our comprehensive collection of Multiple Choice Questions (MCQs) on Introduction to Marketing, a fundamental topic in the field of Marketing and Marketing Management. Whether you're preparing for competitive exams, honing your problem-solving skills, or simply looking to enhance your abilities in this field, our Introduction to Marketing MCQs are designed to help you grasp the core concepts and excel in solving problems.

In this section, you'll find a wide range of Introduction to Marketing mcq questions that explore various aspects of Introduction to Marketing problems. Each MCQ is crafted to challenge your understanding of Introduction to Marketing principles, enabling you to refine your problem-solving techniques. Whether you're a student aiming to ace Marketing and Marketing Management tests, a job seeker preparing for interviews, or someone simply interested in sharpening their skills, our Introduction to Marketing MCQs are your pathway to success in mastering this essential Marketing and Marketing Management topic.

Note: Each of the following question comes with multiple answer choices. Select the most appropriate option and test your understanding of Introduction to Marketing. You can click on an option to test your knowledge before viewing the solution for a MCQ. Happy learning!

So, are you ready to put your Introduction to Marketing knowledge to the test? Let's get started with our carefully curated MCQs!

Introduction to Marketing MCQs | Page 3 of 32

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Q21.
If the company B sell its products through retailers and wholesalers then the channel used by company B is classified as
Discuss
Answer: (b).indirect channel
Q22.
The total number of level of intermediaries represent the
Discuss
Answer: (b).length of channel
Q23.
The arrangement of vertical management system which integrates stages of distribution and production under single umbrella is classified as
Discuss
Answer: (d).corporate VMS
Q24.
The disagreement between different marketing channel regarding the roles, rewards and goals is called
Discuss
Answer: (a).channel conflict
Q25.
The vertical marketing system in which different stages of production and distribution coordinates through capacity of one of parties is classified as
Discuss
Answer: (c).administered VMS
Q26.
The basic competitive strategies includes
Discuss
Answer: (d).all of above
Q27.
The 'Regent Seven Seas Cruise Line' invites customers by saying "luxury goes exploring" is an example of
Discuss
Answer: (c).psychographic segmentation
Q28.
The type of franchise network in which the company has network of non-dependent franchised dealers is classified as
Discuss
Answer: (b).manufacturer-retailer franchise system
Q29.
In external environment, the favorable factors and trends are classified as
Discuss
Answer: (c).Opportunities
Q30.
In marketing channels, the conflict occurs at different levels of same marketing channel is classified as
Discuss
Answer: (a).vertical conflict