Introduction to Marketing MCQs

Welcome to our comprehensive collection of Multiple Choice Questions (MCQs) on Introduction to Marketing, a fundamental topic in the field of Marketing and Marketing Management. Whether you're preparing for competitive exams, honing your problem-solving skills, or simply looking to enhance your abilities in this field, our Introduction to Marketing MCQs are designed to help you grasp the core concepts and excel in solving problems.

In this section, you'll find a wide range of Introduction to Marketing mcq questions that explore various aspects of Introduction to Marketing problems. Each MCQ is crafted to challenge your understanding of Introduction to Marketing principles, enabling you to refine your problem-solving techniques. Whether you're a student aiming to ace Marketing and Marketing Management tests, a job seeker preparing for interviews, or someone simply interested in sharpening their skills, our Introduction to Marketing MCQs are your pathway to success in mastering this essential Marketing and Marketing Management topic.

Note: Each of the following question comes with multiple answer choices. Select the most appropriate option and test your understanding of Introduction to Marketing. You can click on an option to test your knowledge before viewing the solution for a MCQ. Happy learning!

So, are you ready to put your Introduction to Marketing knowledge to the test? Let's get started with our carefully curated MCQs!

Introduction to Marketing MCQs | Page 7 of 32

Q61.
The Company?s key businesses are known as
Discuss
Answer: (b).Strategic Business Units (SBU's)
Q62.
The customers who adopt new ideas and rarely are leaders are classified as
Discuss
Answer: (b).early majority
Q63.
The social class group who rely heavily on inherited wealth is best classified as
Discuss
Answer: (d).upper uppers
Q64.
The procedure of arranging a product to occupy distinct place in target customers mind is called
Discuss
Answer: (d).Positioning
Q65.
The businesses and products collectively make a company's
Discuss
Answer: (a).Business portfolio
Q66.
The second step of value based pricing is to
Discuss
Answer: (d).set target price
Q67.
The pricing strategy in which prices are based on cost of distribution and production plus fair return rate is classified as
Discuss
Answer: (a).cost based pricing
Q68.
The delivery and credit services are part of
Discuss
Answer: (b).augmented product
Q69.
The adopter group 'early adopters' is classified as
Discuss
Answer: (b).guided by respect
Q70.
In marketing analysis, the result evaluation of marketing activities is part of
Discuss
Answer: (d).Control