Introduction to Marketing MCQs

Welcome to our comprehensive collection of Multiple Choice Questions (MCQs) on Introduction to Marketing, a fundamental topic in the field of Marketing and Marketing Management. Whether you're preparing for competitive exams, honing your problem-solving skills, or simply looking to enhance your abilities in this field, our Introduction to Marketing MCQs are designed to help you grasp the core concepts and excel in solving problems.

In this section, you'll find a wide range of Introduction to Marketing mcq questions that explore various aspects of Introduction to Marketing problems. Each MCQ is crafted to challenge your understanding of Introduction to Marketing principles, enabling you to refine your problem-solving techniques. Whether you're a student aiming to ace Marketing and Marketing Management tests, a job seeker preparing for interviews, or someone simply interested in sharpening their skills, our Introduction to Marketing MCQs are your pathway to success in mastering this essential Marketing and Marketing Management topic.

Note: Each of the following question comes with multiple answer choices. Select the most appropriate option and test your understanding of Introduction to Marketing. You can click on an option to test your knowledge before viewing the solution for a MCQ. Happy learning!

So, are you ready to put your Introduction to Marketing knowledge to the test? Let's get started with our carefully curated MCQs!

Introduction to Marketing MCQs | Page 7 of 32

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Q61.
The kind of products that provides immediate satisfaction and also provide long term benefits to consumers are classified as
Discuss
Answer: (d).desirable products
Q62.
In growth-share matrix, the high growth and high share SBU's are considered as
Discuss
Answer: (a).Stars
Discuss
Answer: (d).discount and bonus pricing
Q64.
The sum of variable costs and fixed costs is called
Discuss
Answer: (a).total costs
Q65.
When every party has something that might be of worth to other party, it results into
Discuss
Answer: (b).exchange process
Q66.
Sales advertising targeted at retailers and wholesalers are known
Discuss
Answer: (a).trade sales promotions
Q67.
Short period incentive presented to persuade a retailer to stock up on manufactured goods are
Discuss
Answer: (c).trade allowances
Q68.
Raising consumer awareness of a commodities or product, produces sales, and makes brand reliability is
Discuss
Answer: (a).promotion
Q69.
Technical root for targeting results is
Discuss
Answer: (a).optimization
Q70.
Sales advertising targeted at customers are called
Discuss
Answer: (c).consumer sales promotions