Introduction to Marketing MCQs

Welcome to our comprehensive collection of Multiple Choice Questions (MCQs) on Introduction to Marketing, a fundamental topic in the field of Marketing and Marketing Management. Whether you're preparing for competitive exams, honing your problem-solving skills, or simply looking to enhance your abilities in this field, our Introduction to Marketing MCQs are designed to help you grasp the core concepts and excel in solving problems.

In this section, you'll find a wide range of Introduction to Marketing mcq questions that explore various aspects of Introduction to Marketing problems. Each MCQ is crafted to challenge your understanding of Introduction to Marketing principles, enabling you to refine your problem-solving techniques. Whether you're a student aiming to ace Marketing and Marketing Management tests, a job seeker preparing for interviews, or someone simply interested in sharpening their skills, our Introduction to Marketing MCQs are your pathway to success in mastering this essential Marketing and Marketing Management topic.

Note: Each of the following question comes with multiple answer choices. Select the most appropriate option and test your understanding of Introduction to Marketing. You can click on an option to test your knowledge before viewing the solution for a MCQ. Happy learning!

So, are you ready to put your Introduction to Marketing knowledge to the test? Let's get started with our carefully curated MCQs!

Introduction to Marketing MCQs | Page 11 of 32

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Q101.
The deciders and buyers in companies are classified as
Discuss
Answer: (b).approvers
Discuss
Answer: (d).all of the above
Q103.
The purchasing agents of the companies in business markets dominate the
Discuss
Answer: (d).supplier selection
Q104.
Administrator who assists in selection and deselection of purchasing goods and services by screening information about products are
Discuss
Answer: (a).purchasing agents
Q105.
The telephone operators and receptionists who prevent contacts to deciders are classified as
Discuss
Answer: (d).gatekeepers
Q106.
The supplier's goal is to enlarge their share of purchasing over the time, it is a characteristic of buying situation and called as
Discuss
Answer: (c).straight rebuy
Q107.
A company's buying products such as chemicals or steel from specialized hubs are classified as
Discuss
Answer: (b).vertical markets
Q108.
All the individuals and groups participants that make purchasing decision and share common goals and risks are classified as
Discuss
Answer: (b).buying center
Q109.
The traditional supply situation in which the focus is on competition rather than cooperation is classified as
Discuss
Answer: (a).customer supply
Q110.
The type of buyer and supplier relationship that are together in operational ways is classified as
Discuss
Answer: (b).cooperative systems