Introduction to Marketing MCQs

Welcome to our comprehensive collection of Multiple Choice Questions (MCQs) on Introduction to Marketing, a fundamental topic in the field of Marketing and Marketing Management. Whether you're preparing for competitive exams, honing your problem-solving skills, or simply looking to enhance your abilities in this field, our Introduction to Marketing MCQs are designed to help you grasp the core concepts and excel in solving problems.

In this section, you'll find a wide range of Introduction to Marketing mcq questions that explore various aspects of Introduction to Marketing problems. Each MCQ is crafted to challenge your understanding of Introduction to Marketing principles, enabling you to refine your problem-solving techniques. Whether you're a student aiming to ace Marketing and Marketing Management tests, a job seeker preparing for interviews, or someone simply interested in sharpening their skills, our Introduction to Marketing MCQs are your pathway to success in mastering this essential Marketing and Marketing Management topic.

Note: Each of the following question comes with multiple answer choices. Select the most appropriate option and test your understanding of Introduction to Marketing. You can click on an option to test your knowledge before viewing the solution for a MCQ. Happy learning!

So, are you ready to put your Introduction to Marketing knowledge to the test? Let's get started with our carefully curated MCQs!

Introduction to Marketing MCQs | Page 13 of 32

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Q121.
The industries such as agriculture, fisheries, construction and transportation, together up the
Discuss
Answer: (d).business market
Q122.
The companies shift the ordering responsibility to the specific supplier's in managing systems are classified as
Discuss
Answer: (a).vendor managed inventory
Q123.
The people having authority to prevent information to reach the deciders and approvers are classified as
Discuss
Answer: (b).gatekeepers
Q124.
The companies join together to gain more discounts on volume purchases are classified as
Discuss
Answer: (c).buying alliances
Q125.
The engineering personnel of the companies have major influences in the selection of
Discuss
Answer: (a).product components
Q126.
The individuals who have formal authority in selection of supplier's are classified as
Discuss
Answer: (c).buyers
Q127.
The buying situations in business markets include
Discuss
Answer: (d).all of the above
Q128.
The type of contract in which single supplier provides the buyer with all the requirements is classified as
Discuss
Answer: (c).systems contracting
Q129.
With the passage of time, the new-buy situations become
Discuss
Answer: (a).straight rebuy
Q130.
The demand which is not affected by price ranges is classified as
Discuss
Answer: (a).inelastic demand