Introduction to Marketing MCQs

Welcome to our comprehensive collection of Multiple Choice Questions (MCQs) on Introduction to Marketing, a fundamental topic in the field of Marketing and Marketing Management. Whether you're preparing for competitive exams, honing your problem-solving skills, or simply looking to enhance your abilities in this field, our Introduction to Marketing MCQs are designed to help you grasp the core concepts and excel in solving problems.

In this section, you'll find a wide range of Introduction to Marketing mcq questions that explore various aspects of Introduction to Marketing problems. Each MCQ is crafted to challenge your understanding of Introduction to Marketing principles, enabling you to refine your problem-solving techniques. Whether you're a student aiming to ace Marketing and Marketing Management tests, a job seeker preparing for interviews, or someone simply interested in sharpening their skills, our Introduction to Marketing MCQs are your pathway to success in mastering this essential Marketing and Marketing Management topic.

Note: Each of the following question comes with multiple answer choices. Select the most appropriate option and test your understanding of Introduction to Marketing. You can click on an option to test your knowledge before viewing the solution for a MCQ. Happy learning!

So, are you ready to put your Introduction to Marketing knowledge to the test? Let's get started with our carefully curated MCQs!

Introduction to Marketing MCQs | Page 12 of 32

Q111.
The type of exchange relationship in a specific adaptation without strong cooperation is called
Discuss
Answer: (b).mutually adaptive
Q112.
In business markets, the demand of business goods is more volatile than demand for consumer goods, is classified as
Discuss
Answer: (a).fluctuating demand
Q113.
The establishing of dams, irrigation, sanitation systems, pipelines and utilities are the examples of
Discuss
Answer: (b).system selling
Q114.
The buying center includes all the organizations who play roles as
Discuss
Answer: (d).all of the above
Q115.
The electronic markets in which prices fluctuate in every second are classified as
Discuss
Answer: (d).Both a and b
Discuss
Answer: (d).all of the above
Q117.
The types of electronic procurement hubs are
Discuss
Answer: (d).Both b and c
Q118.
The buying mode in which the buyer changes product prices and requirements is classified as
Discuss
Answer: (a).modified rebuy
Q119.
Mostly in the business markets, the number of buyers are
Discuss
Answer: (b).few and large buyers
Q120.
The supplier-buyer relationships are categorized into
Discuss
Answer: (d).Eight categories