| 1. | The products that are sold through wide spread distribution network are classified as |
| a. | convenience products |
| b. | shopping products |
| c. | unsought products |
| d. | sought consumer products |
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Answer: (a).convenience products
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| 2. | The 'banking services' and 'hotel services' are examples of |
| a. | products |
| b. | commodities |
| c. | barter system |
| d. | offered services |
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Answer: (d).offered services
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| 3. | The product packaging is said to be part of |
| a. | actual product |
| b. | positioning strategy |
| c. | competitive strategy |
| d. | value proposition |
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Answer: (a).actual product
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| 4. | The products that are bought to be used in conduct of business is called |
| a. | consumer products |
| b. | industrial products |
| c. | augmented products |
| d. | core customer value |
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Answer: (b).industrial products
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| 5. | The BlackBerry specific product design with QWERTY keyboard is an example of |
| a. | product experience |
| b. | intangible products |
| c. | tangible product |
| d. | services |
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Answer: (c).tangible product
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