E-PolyLearning

1. The products that are sold through wide spread distribution network are classified as
a. convenience products
b. shopping products
c. unsought products
d. sought consumer products
View Answer Report Discuss 50-50!
Answer: (a).convenience products

2. The 'banking services' and 'hotel services' are examples of
a. products
b. commodities
c. barter system
d. offered services
View Answer Report Discuss 50-50!
Answer: (d).offered services

3. The product packaging is said to be part of
a. actual product
b. positioning strategy
c. competitive strategy
d. value proposition
View Answer Report Discuss 50-50!
Answer: (a).actual product

4. The products that are bought to be used in conduct of business is called
a. consumer products
b. industrial products
c. augmented products
d. core customer value
View Answer Report Discuss 50-50!
Answer: (b).industrial products

5. The BlackBerry specific product design with QWERTY keyboard is an example of
a. product experience
b. intangible products
c. tangible product
d. services
View Answer Report Discuss 50-50!
Answer: (c).tangible product

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