1. | The products that are sold through wide spread distribution network are classified as |
a. | convenience products |
b. | shopping products |
c. | unsought products |
d. | sought consumer products |
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Answer: (a).convenience products
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2. | The 'banking services' and 'hotel services' are examples of |
a. | products |
b. | commodities |
c. | barter system |
d. | offered services |
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Answer: (d).offered services
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3. | The product packaging is said to be part of |
a. | actual product |
b. | positioning strategy |
c. | competitive strategy |
d. | value proposition |
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Answer: (a).actual product
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4. | The products that are bought to be used in conduct of business is called |
a. | consumer products |
b. | industrial products |
c. | augmented products |
d. | core customer value |
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Answer: (b).industrial products
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5. | The BlackBerry specific product design with QWERTY keyboard is an example of |
a. | product experience |
b. | intangible products |
c. | tangible product |
d. | services |
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Answer: (c).tangible product
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