Products,Services and Brands MCQs

Welcome to our comprehensive collection of Multiple Choice Questions (MCQs) on Products,Services and Brands, a fundamental topic in the field of Marketing and Marketing Management. Whether you're preparing for competitive exams, honing your problem-solving skills, or simply looking to enhance your abilities in this field, our Products,Services and Brands MCQs are designed to help you grasp the core concepts and excel in solving problems.

In this section, you'll find a wide range of Products,Services and Brands mcq questions that explore various aspects of Products,Services and Brands problems. Each MCQ is crafted to challenge your understanding of Products,Services and Brands principles, enabling you to refine your problem-solving techniques. Whether you're a student aiming to ace Marketing and Marketing Management tests, a job seeker preparing for interviews, or someone simply interested in sharpening their skills, our Products,Services and Brands MCQs are your pathway to success in mastering this essential Marketing and Marketing Management topic.

Note: Each of the following question comes with multiple answer choices. Select the most appropriate option and test your understanding of Products,Services and Brands. You can click on an option to test your knowledge before viewing the solution for a MCQ. Happy learning!

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Products,Services and Brands MCQs | Page 6 of 20

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Q51.
The retailers that follow the pattern of "locate-compare-select" to serve their customers are classified as

a.

full-service retailers

b.

self-service retailers

c.

limited service retailers

d.

super retailers

Discuss
Answer: (b).self-service retailers
Q52.
The wholesaling which is done directly to buyers or sellers rather than wholesaling through non-dependent wholesalers is classified as

a.

manufacturer's sales branches

b.

brokers

c.

agent

d.

drop shippers

Discuss
Answer: (a).manufacturer's sales branches
Q53.
In retailer industry, the stores such as Kohl's and Target are considered as best examples of

a.

limited service retailers

b.

super retailers

c.

full-service retailers

d.

self-service retailers

Discuss
Answer: (d).self-service retailers
Q54.
Considering types of retail stores, the one which sells merchandise with low margins at lower price and in high volumes is called

a.

discount store

b.

selective store

c.

extensive store

d.

exclusive store

Discuss
Answer: (a).discount store
Q55.
Considering types of retail stores, the one in which combines concept of supercenters and discount stores is classified as

a.

inclusive store

b.

exclusive store

c.

superstore

d.

extensive store

Discuss
Answer: (c).superstore
Q56.
Considering types of retailers, the store which carries different product lines such as home furnishing, clothing and other household items is called

a.

outbound store

b.

inbound store

c.

department store

d.

intensive store

Discuss
Answer: (c).department store
Q57.
The stores such as Kroger, Safeway and Supervalu are examples of

a.

outbound stores

b.

super market

c.

inbound stores

d.

intensive stores

Discuss
Answer: (b).super market
Q58.
The collection of activities used to sell products too directly to end user for non-business use is classified as

a.

inter-modeling

b.

distribution operation

c.

wholesaling

d.

retailing

Discuss
Answer: (d).retailing
Q59.
The concept of retail organization in which two or more outlets that are controlled and owned commonly is classified as

a.

off price voluntary stores

b.

mutual cooperation

c.

chain stores

d.

voluntary stores

Discuss
Answer: (c).chain stores
Q60.
The retailers that provide more specialty goods than others and therefore provide more assistance to customers while shopping are classified as

a.

limited service retailers

b.

super retailers

c.

full-service retailers

d.

self-service retailers

Discuss
Answer: (c).full-service retailers
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